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CUHK Business School Research Looks at How Companies Can Tailor Product Variety to Maximise Influencer Marketing

CUHK Business School Research Looks at How Companies Can Tailor Product Variety to Maximise Influencer Marketing

HONG KONG, CHINA, Sept. 17 (Korea Bizwire) - We live in the age of the social influencer. Nowadays, with the development of the internet and the growth of social media, it is increasingly easy for consumers to post a comment or a picture of a product and to notice whether somebody else uses or praises a [...]

Influbook Announces Their ICO

Influbook Announces Their ICO

Besançon, Nov. 7 (Korea Bizwire) - Influbook, the first open-network for Influencers to build their social reputation, connect directly with the brands they love, and join forces to offer consumers a new way to discover products and services through the passionate storytelling of influencers around the world. The vast majority of influencer marketing budgets go to [...]

Fair Trade Commission to Investigate Online Influencers for Deceitful Advertising

Fair Trade Commission to Investigate Online Influencers for Deceitful Advertising

SEOUL, Sept. 6 (Korea Bizwire) — The Fair Trade Commission will look into online influencers who advertise commercial products on their individual social media accounts without disclosing that they are being paid for the advertisement. The commission announced yesterday that it would carry out an intensive investigation into deceptive advertisements posted on Instagram, a social [...]