SEOUL, Oct. 15 (Korea Bizwire) – The Seoul Business Agency announced on October 14 that it will host 2024 SEOULCon, a global influencer expo, from December 28 to January 1 at the Dongdaemun Design Plaza (DDP). Now in its second year, the event will feature 3,500 influencers participating in 17 sessions and 25 programs, aiming to [...]
SEOUL, Jan. 13 (Korea Bizwire) — Police have opened an investigation into an influencer with about 200,000 followers on Instagram who is alleged to have sold fake Dyson hair dryers online, officials said Thursday. The Seoul Jungbu Police Station said it is investigating an influencer surnamed Kim, who was accused of violating trademark laws by [...]
SEOUL, Oct. 29 (Korea Bizwire) — South Korean netizens are stepping up to support a popular mubkang influencer who has been criticized for visiting Ulleung Island, on the left side of the country’s easternmost Dokdo Islets, in celebration of Day of Dokdo. Mukbang is a portmanteau in Korean of “eating” and “broadcast.” Day of Dokdo, [...]
HONG KONG, CHINA, Sept. 17 (Korea Bizwire) - We live in the age of the social influencer. Nowadays, with the development of the internet and the growth of social media, it is increasingly easy for consumers to post a comment or a picture of a product and to notice whether somebody else uses or praises a [...]
Besançon, Nov. 7 (Korea Bizwire) - Influbook, the first open-network for Influencers to build their social reputation, connect directly with the brands they love, and join forces to offer consumers a new way to discover products and services through the passionate storytelling of influencers around the world. The vast majority of influencer marketing budgets go to [...]
SEOUL, Sept. 6 (Korea Bizwire) — The Fair Trade Commission will look into online influencers who advertise commercial products on their individual social media accounts without disclosing that they are being paid for the advertisement. The commission announced yesterday that it would carry out an intensive investigation into deceptive advertisements posted on Instagram, a social [...]