SEOUL, May 29 (Korea Bizwire) – LG Electronics is embarking on a worldwide “Life’s Good” brand campaign aimed at disseminating an optimistic outlook to future generations through partnerships with renowned social media influencers. Beginning May 29, the company will harness social media algorithms to proliferate uplifting content online in an initiative called “Filling Social Media With [...]
SEOUL, Jan. 25 (Korea Bizwire) — Seven out of 10 Korean consumers who subscribed to the accounts of social media influencers turned out to buy products after watching them, a survey has showed. According to the recent survey by the Korea Federation of Textile Industries of 653 consumers who subscribed to influencer accounts on social [...]
NEW YORK, Aug. 3 (Korea Bizwire) – 1394ta, an independent digital marketing agency primarily known for its Instagram and Twitter account growth services, has officially rolled out its demographic targeting service for independent users, startups, and celebrities. The new offering ensures that users will receive new followers from real Instagram and Twitter users, unlike competing services [...]
SEOUL, Aug. 31 (Korea Bizwire) — South Korea’s antitrust regulator said Monday that it will ban social media influencers from promoting a new product or service on their online platforms without disclosing their business ties with corporate sponsors. The Fair Trade Commission said its revised advertising guidelines will require influencers on social media platforms, such [...]
SEOUL, Aug. 12 (Korea Bizwire) — South Korea will ban social media influencers from pitching a new product or service on their online platforms without disclosing their business ties with corporate sponsors, officials said Wednesday. The move comes amid controversy over some famous social media influencers’ involvement in the shady practice called “backdoor online advertising.” [...]
SEOUL, Feb. 13 (Korea Bizwire) — Kimchi imported from China has long frequented dinner tables in South Korea. Now, Korean kimchi is expected to show up on Chinese tables more often. South Korea’s state-run Korea Agro-Fisheries & Food Trade Corp. (aT) said Chinese consumers are increasingly drawn to Korean kimchi, known to be effective against [...]
SEOUL, Nov. 26 (Korea Bizwire) — Several major cosmetics companies were found guilty for misinforming consumers after paying influencers on social networks like Instagram to promote their products. The Fair Trade Commission (FTC) ordered seven companies including AmorePacific Corp., LG Household and Health Care Ltd, and L’Oreal Korea to pay 269 million won (US$228,740) in [...]
SEJONG, Sept. 30 (Korea Bizwire) — South Korea said Monday that it is strengthening measures to cope with possible tax evasion by influencers and YouTube content creators. South Korea has been collecting tax information on influencers and YouTubers through various tax records and financial data on transactions provided by the Financial Intelligence Unit, an affiliate [...]
SEOUL, Aug. 26 (Korea Bizwire) — The travel industry, mired in a panic due to a boycott against Japan triggered by Japanese export restrictions, is seeking a breakthrough in its products accompanying so-called social media ‘influencers’. A major tour agency Hana Tour Service Inc. recently released “DJ Narae’s Hip Party in Da Nang” as the [...]
BORYEONG, Jul. 25 (Korea Bizwire) — The charm of the Boryeong Mud Festival, South Korea’s leading summer festival, will be introduced to countries around the world through social media influencers. The city of Boryeong, South Chungcheong Province, said 21 influencers from 11 countries have been on a Familiarization Tour, or Fam Tour at the festival [...]