influencers Archives | Be Korea-savvy
S. Korea to Ban ‘Backdoor Online Advertising’ on Social Media

S. Korea to Ban ‘Backdoor Online Advertising’ on Social Media

SEOUL, Aug. 31 (Korea Bizwire) — South Korea’s antitrust regulator said Monday that it will ban social media influencers from promoting a new product or service on their online platforms without disclosing their business ties with corporate sponsors. The Fair Trade Commission said its revised advertising guidelines will require influencers on social media platforms, such [...]

S. Korea to Ban ‘Backdoor Online Advertising’ from Sept.

S. Korea to Ban ‘Backdoor Online Advertising’ from Sept.

SEOUL, Aug. 12 (Korea Bizwire) — South Korea will ban social media influencers from pitching a new product or service on their online platforms without disclosing their business ties with corporate sponsors, officials said Wednesday. The move comes amid controversy over some famous social media influencers’ involvement in the shady practice called “backdoor online advertising.” [...]

Major Cosmetics Firms Fined for Misinforming Consumers on Social Media

Major Cosmetics Firms Fined for Misinforming Consumers on Social Media

SEOUL, Nov. 26 (Korea Bizwire) — Several major cosmetics companies were found guilty for misinforming consumers after paying influencers on social networks like Instagram to promote their products. The Fair Trade Commission (FTC) ordered seven companies including AmorePacific Corp., LG Household and Health Care Ltd, and L’Oreal Korea to pay 269 million won (US$228,740) in [...]

S. Korea Beefs Up Measures Against Influencers’ Possible Tax Evasion

S. Korea Beefs Up Measures Against Influencers’ Possible Tax Evasion

SEJONG, Sept. 30 (Korea Bizwire) — South Korea said Monday that it is strengthening measures to cope with possible tax evasion by influencers and YouTube content creators. South Korea has been collecting tax information on influencers and YouTubers through various tax records and financial data on transactions provided by the Financial Intelligence Unit, an affiliate [...]

‘Influencer’ Travel Packages a Hot Commodity

‘Influencer’ Travel Packages a Hot Commodity

SEOUL, Aug. 26 (Korea Bizwire) — The travel industry, mired in a panic due to a boycott against Japan triggered by Japanese export restrictions, is seeking a breakthrough in its products accompanying so-called social media ‘influencers’. A major tour agency Hana Tour Service Inc. recently released “DJ Narae’s Hip Party in Da Nang” as the [...]

Social Media Influencers Promote Boryeong Mud Festival to the World

Social Media Influencers Promote Boryeong Mud Festival to the World

BORYEONG, Jul. 25 (Korea Bizwire) — The charm of the Boryeong Mud Festival, South Korea’s leading summer festival, will be introduced to countries around the world through social media influencers. The city of Boryeong, South Chungcheong Province, said 21 influencers from 11 countries have been on a Familiarization Tour, or Fam Tour at the festival [...]

Beauty Industry Suffering from Abuse by Influencers

Beauty Industry Suffering from Abuse by Influencers

SEOUL, Jul. 5 (Korea Bizwire) – Influencers, or celebrities on social networks, are rising as marketing leaders for the beauty industry, thanks to their massive popularity among the younger demographics. However, they also come with a series of side effects that serve as threats against the industry. “We signed a promotion contract with a popular [...]

Razeline Offers YouTube Creators an Additional Revenue Stream

Razeline Offers YouTube Creators an Additional Revenue Stream

ANN ARBOR, Mich., Jun. 5 (Korea Bizwire) — In the past 18 months, many YouTube influencers have seen their ad revenue tumble. The online platform, Razeline, has a solution. Razeline is a start-up company that enables YouTube creators and their fans to connect directly through pre-screened text messaging.   In early 2017, YouTube started tightening up [...]