influencers Archives | Be Korea-savvy
1394ta Rolls Out Targeted Followers Service for Influencers and Companies

1394ta Rolls Out Targeted Followers Service for Influencers and Companies

NEW YORK, Aug. 3 (Korea Bizwire) – 1394ta, an independent digital marketing agency primarily known for its Instagram and Twitter account growth services, has officially rolled out its demographic targeting service for independent users, startups, and celebrities. The new offering ensures that users will receive new followers from real Instagram and Twitter users, unlike competing services [...]

S. Korea to Ban ‘Backdoor Online Advertising’ on Social Media

S. Korea to Ban ‘Backdoor Online Advertising’ on Social Media

SEOUL, Aug. 31 (Korea Bizwire) — South Korea’s antitrust regulator said Monday that it will ban social media influencers from promoting a new product or service on their online platforms without disclosing their business ties with corporate sponsors. The Fair Trade Commission said its revised advertising guidelines will require influencers on social media platforms, such [...]

S. Korea to Ban ‘Backdoor Online Advertising’ from Sept.

S. Korea to Ban ‘Backdoor Online Advertising’ from Sept.

SEOUL, Aug. 12 (Korea Bizwire) — South Korea will ban social media influencers from pitching a new product or service on their online platforms without disclosing their business ties with corporate sponsors, officials said Wednesday. The move comes amid controversy over some famous social media influencers’ involvement in the shady practice called “backdoor online advertising.” [...]

Major Cosmetics Firms Fined for Misinforming Consumers on Social Media

Major Cosmetics Firms Fined for Misinforming Consumers on Social Media

SEOUL, Nov. 26 (Korea Bizwire) — Several major cosmetics companies were found guilty for misinforming consumers after paying influencers on social networks like Instagram to promote their products. The Fair Trade Commission (FTC) ordered seven companies including AmorePacific Corp., LG Household and Health Care Ltd, and L’Oreal Korea to pay 269 million won (US$228,740) in [...]

S. Korea Beefs Up Measures Against Influencers’ Possible Tax Evasion

S. Korea Beefs Up Measures Against Influencers’ Possible Tax Evasion

SEJONG, Sept. 30 (Korea Bizwire) — South Korea said Monday that it is strengthening measures to cope with possible tax evasion by influencers and YouTube content creators. South Korea has been collecting tax information on influencers and YouTubers through various tax records and financial data on transactions provided by the Financial Intelligence Unit, an affiliate [...]

‘Influencer’ Travel Packages a Hot Commodity

‘Influencer’ Travel Packages a Hot Commodity

SEOUL, Aug. 26 (Korea Bizwire) — The travel industry, mired in a panic due to a boycott against Japan triggered by Japanese export restrictions, is seeking a breakthrough in its products accompanying so-called social media ‘influencers’. A major tour agency Hana Tour Service Inc. recently released “DJ Narae’s Hip Party in Da Nang” as the [...]

Beauty Industry Suffering from Abuse by Influencers

Beauty Industry Suffering from Abuse by Influencers

SEOUL, Jul. 5 (Korea Bizwire) – Influencers, or celebrities on social networks, are rising as marketing leaders for the beauty industry, thanks to their massive popularity among the younger demographics. However, they also come with a series of side effects that serve as threats against the industry. “We signed a promotion contract with a popular [...]