Innocean Worldwide Archives

‘YOLO’ Tribe Uses Discounts, Coupons and Secondhand Marketplaces

SEOUL, Oct. 23 (Korea Bizwire) – Members of the ‘YOLO’ tribe, which refers to consumers with a tendency towards impulse buying, are found to be frequent users of coupons, discount deals and secondhand markets, a new report has claimed. According to a report from Innocean Worldwide based on an analysis of big data collected over the [...]

Hyundai’s Antarctic Expedition Ad Gets 100 Million Views on YouTube

SEOUL, June 7 (Korea Bizwire) – Hyundai’s latest ad – inspired by Sir Ernest Henry Shackleton’s expeditions to the Antarctic – has attracted more than 100 million views on YouTube, becoming the world’s first car campaign video to achieve the milestone, announced Hyundai’s ad affiliate Innocean Worldwide on Tuesday. The British polar explorer, among many [...]