Intangible Benefits of Medals at PyeongChang Olympics Worth Up to 263 Billion Won

SEOUL, Feb. 9 (Korea Bizwire) – Medals won at the PyeongChang 2018 Winter Olympics by South Korean athletes could provide intangible benefits valued from 176 billion won to 263 billion won, according to a study by the Hyundai Research Institute. Assuming for the sake of simplicity that the intangible benefits of all three types of [...]