New research shows interactive content is key to the buyer’s journey

BOCA RATON, Fla., June 16, 2014 (Korea Bizwire)–New research shows that interactive content is crucial to engaging and converting buyers during their purchasing journey.  A recent study, “Enhancing the Buyer’s Journey: Benchmarks for Content & The Buyer’s Journey” sponsored by ion interactive and conducted by Demand Metric, highlights the effectiveness of using interactive content experiences to [...]