K-beauty Archives | Be Korea-savvy
K-beauty Brands Tap Into European Market

K-beauty Brands Tap Into European Market

SEOUL, Jun. 17 (Korea Bizwire) — The Korea Trade-Investment Promotion Agency (KOTRA), jointly with other South Korean government agencies, held a K-beauty promotion event in Belgium on Friday. The event, titled ‘K-Beauty in Belgium’, took place to promote the South Korean cosmetics industry in the European market. Nature Republic Co. and 11 other South Korean [...]

AmorePacific’s LANEIGE Debuts in Europe

AmorePacific’s LANEIGE Debuts in Europe

SEOUL, Apr. 10 (Korea Bizwire) — AmorePacific Group said Wednesday that its leading brand, LANEIGE, has entered the European market as South Korea’s leading cosmetics maker accelerates its overseas push. Products of AmorePacific’s mid-range LANEIGE are now available at over 800 stores of French cosmetics chain Sephora in 18 countries, including France, Russia, Spain, Italy, [...]

Retail Shops Suffer as Cosmetics Industry Begins Transformation

Retail Shops Suffer as Cosmetics Industry Begins Transformation

SEOUL, Jan. 28 (Korea Bizwire) — Retail cosmetics shops that have been the drivers of the ‘K-Beauty’ industry for the past 15 years are facing a crisis, exposing their limitations. The cosmetics industry is undergoing a series of transformations due to decreased demand from China and a change in distribution structure resulting from stagnant domestic [...]

S. Korean Woman’s Cambodian Adventures Vault Her Into Stardom

S. Korean Woman’s Cambodian Adventures Vault Her Into Stardom

SEOUL, Jan. 31 (Korea Bizwire) — Over 150,000 followers and likes, and more than 40 YouTube videos, one in particular on Cambodian street food boasting 1 million views and counting has turned the protagonist behind www.facebook.com/nearykorea into a Cambodian star. All this was accomplished in just seven months by 26-year-old Kim Ryu-won, who first created [...]

U.S. 4th Largest Market for S. Korean Cosmetics in Q1

U.S. 4th Largest Market for S. Korean Cosmetics in Q1

SEOUL, May 4 (Korea Bizwire) – The United States ranked as the fourth-largest overseas market for South Korean cosmetic products in the first quarter of 2017 despite concerns of protectionism, a trade association said Thursday.  In the January-March period, South Korean companies trailed French, Canadian and Chinese firms in terms of makeup products shipped to [...]

South Korea’s Cosmetics Exports to Europe Jump Tenfold in 7 Years

South Korea’s Cosmetics Exports to Europe Jump Tenfold in 7 Years

SEOUL, April 4 (Korea Bizwire) – Exports of South Korean beauty and cosmetics products to Europe have expanded by tenfold over the past seven years, largely driven by surging demand for locally made facial care and makeup items, a report showed Tuesday.  The outbound shipments of Korean beauty products to Europe reached 92.5 million euros [...]

Korean Cosmetics Make Successful U.K. Debut

Korean Cosmetics Make Successful U.K. Debut

SEJONG, Dec. 20 (Korea Bizwire) – The popularity of “K-beauty” has officially found its place in the U.K. cosmetics market.  POSCO DAEWOO, POSCO’s trading subsidiary, announced Tuesday that starting next year, Korean cosmetics brands Caolion Cosmetics and SKINFOOD will be featured at some 220 outlets and the online store of Boots, the largest pharmacy chain [...]