K-beauty Archives | Be Korea-savvy
Soft Power to Hard Numbers: K-Consumer Goods Record Explosive Growth

Soft Power to Hard Numbers: K-Consumer Goods Record Explosive Growth

SEOUL, Nov. 18 (Korea Bizwire) — South Korea’s consumer goods exports—long considered a supporting player to the country’s heavyweight industries—are rapidly emerging as a new growth engine, fueled by the global spread of Hallyu and the runaway popularity of titles like the animated film K-Pop Demon Hunters. Government data show that exports of K-food, K-beauty, and [...]

Men Emerge as New Growth Engine for K-Beauty as Grooming Market Expands

Men Emerge as New Growth Engine for K-Beauty as Grooming Market Expands

SEOUL, Nov. 10 (Korea Bizwire) — South Korea’s once-niche men’s cosmetics industry is rapidly emerging as a major growth engine for K-beauty, driven by changing attitudes toward grooming and self-care among younger male consumers. Once limited to simple skin lotion sets, the market has expanded to include makeup, fragrance, and scalp-care products as more men embrace [...]

Retailers Woo Foreign Tourists With K-Beauty, K-Pop, and Cultural Experiences

Retailers Woo Foreign Tourists With K-Beauty, K-Pop, and Cultural Experiences

SEOUL, Oct. 20 (Korea Bizwire) —  As the Korean Wave continues to attract record numbers of foreign visitors, South Korean retailers are ramping up tailored marketing to meet the growing demand for K-beauty, K-pop, and cultural experiences. According to industry data released on October 19, the number of foreign tourists visiting Korea reached 12.38 million between [...]

K-Beauty and K-Food Dazzle Brussels at “Unboxing Korea” Festival

K-Beauty and K-Food Dazzle Brussels at “Unboxing Korea” Festival

BRUSSELS, Oct. 19 (Korea Bizwire) —  As the makeup artist’s brush traced delicate strokes across the model’s face, the audience fell silent. Moments later, gasps rippled through the crowd as the transformation — flawless and luminous, like digital retouching brought to life — was complete. Cameras flashed, questions poured in, and the fascination was palpable. [...]

U.S. Tariffs Threaten South Korean Exports of K-Food, K-Beauty, and Fashion

U.S. Tariffs Threaten South Korean Exports of K-Food, K-Beauty, and Fashion

SEOUL, April 10 (Korea Bizwire) —  South Korean exporters are bracing for economic turbulence as the United States imposes sweeping reciprocal tariffs, effective April 9. The new trade measures levy a 25% tariff on South Korean exports—casting a shadow over high-performing sectors like K-food, K-beauty, and fashion that have found strong demand in the U.S. market. [...]

‘Inner Beauty’ Supplements Emerge as Next Growth Engine for K-Beauty Industry

‘Inner Beauty’ Supplements Emerge as Next Growth Engine for K-Beauty Industry

SEOUL, Jan. 30 (Korea Bizwire) — In a significant shift within South Korea’s beauty industry, “inner beauty” supplements are gaining momentum as the next frontier of K-beauty, marking a transition from traditional cosmetics to ingestible beauty products. According to industry sources, the inner beauty segment is experiencing rapid growth, driven by increasing consumer interest in holistic health [...]

K-Fashion and K-Beauty Surge in Japan, Riding Wave of Korean Pop Culture

K-Fashion and K-Beauty Surge in Japan, Riding Wave of Korean Pop Culture

SEOUL, Jan. 29 (Korea Bizwire) —  South Korea’s fashion and beauty industries are gaining significant traction in Japan, driven by the global popularity of K-pop and Korean dramas. Industry players are leveraging this momentum with targeted efforts to expand their presence in the Japanese market. Leading the charge, companies like Musinsa, CJ Olive Young, and department [...]

K-Beauty Innovates at CES 2025 with AI-Driven Skincare Solutions

K-Beauty Innovates at CES 2025 with AI-Driven Skincare Solutions

LAS VEGAS, Jan. 13 (Korea Bizwire) — South Korea’s K-beauty industry showcased cutting-edge innovations at CES 2025, held January 7-10, reinforcing its commitment to integrating advanced technologies like artificial intelligence (AI) into the beauty sector. Industry experts predict that this trend will drive even greater participation from beauty companies at future tech exhibitions. Amorepacific Group [...]

Korean Fashion Brands Expand Globally with Premium Strategy, Following K-Beauty’s Success

Korean Fashion Brands Expand Globally with Premium Strategy, Following K-Beauty’s Success

SEOUL, Jan. 13 (Korea Bizwire) — In a significant shift from K-Beauty’s initial value-focused approach, Korean fashion companies are pursuing international expansion with an emphasis on premium positioning and distinctive design, industry sources reported on January 12. Major Korean fashion houses are increasingly looking overseas amid domestic market challenges, including economic slowdown and unusual weather patterns [...]