K-beauty Archives | Be Korea-savvy
U.S. Tariffs Threaten South Korean Exports of K-Food, K-Beauty, and Fashion

U.S. Tariffs Threaten South Korean Exports of K-Food, K-Beauty, and Fashion

SEOUL, April 10 (Korea Bizwire) —  South Korean exporters are bracing for economic turbulence as the United States imposes sweeping reciprocal tariffs, effective April 9. The new trade measures levy a 25% tariff on South Korean exports—casting a shadow over high-performing sectors like K-food, K-beauty, and fashion that have found strong demand in the U.S. market. [...]

‘Inner Beauty’ Supplements Emerge as Next Growth Engine for K-Beauty Industry

‘Inner Beauty’ Supplements Emerge as Next Growth Engine for K-Beauty Industry

SEOUL, Jan. 30 (Korea Bizwire) — In a significant shift within South Korea’s beauty industry, “inner beauty” supplements are gaining momentum as the next frontier of K-beauty, marking a transition from traditional cosmetics to ingestible beauty products. According to industry sources, the inner beauty segment is experiencing rapid growth, driven by increasing consumer interest in holistic health [...]

K-Fashion and K-Beauty Surge in Japan, Riding Wave of Korean Pop Culture

K-Fashion and K-Beauty Surge in Japan, Riding Wave of Korean Pop Culture

SEOUL, Jan. 29 (Korea Bizwire) —  South Korea’s fashion and beauty industries are gaining significant traction in Japan, driven by the global popularity of K-pop and Korean dramas. Industry players are leveraging this momentum with targeted efforts to expand their presence in the Japanese market. Leading the charge, companies like Musinsa, CJ Olive Young, and department [...]

K-Beauty Innovates at CES 2025 with AI-Driven Skincare Solutions

K-Beauty Innovates at CES 2025 with AI-Driven Skincare Solutions

LAS VEGAS, Jan. 13 (Korea Bizwire) — South Korea’s K-beauty industry showcased cutting-edge innovations at CES 2025, held January 7-10, reinforcing its commitment to integrating advanced technologies like artificial intelligence (AI) into the beauty sector. Industry experts predict that this trend will drive even greater participation from beauty companies at future tech exhibitions. Amorepacific Group [...]

Korean Fashion Brands Expand Globally with Premium Strategy, Following K-Beauty’s Success

Korean Fashion Brands Expand Globally with Premium Strategy, Following K-Beauty’s Success

SEOUL, Jan. 13 (Korea Bizwire) — In a significant shift from K-Beauty’s initial value-focused approach, Korean fashion companies are pursuing international expansion with an emphasis on premium positioning and distinctive design, industry sources reported on January 12. Major Korean fashion houses are increasingly looking overseas amid domestic market challenges, including economic slowdown and unusual weather patterns [...]

K-Beauty Surges to Top in U.S. and Japan, Overtaking French Luxury Brands

K-Beauty Surges to Top in U.S. and Japan, Overtaking French Luxury Brands

SEOUL, Jan. 6 (Korea Bizwire) —  South Korea’s K-Beauty industry has outpaced French luxury giants like Chanel and Lancôme to become the top imported cosmetics category in the United States and Japan, solidifying its position as a global cosmetics powerhouse. According to South Korea’s Ministry of Trade, Industry, and Energy, the country’s cosmetics exports exceeded [...]

Rising K-Beauty Wave Captures Attention of Major Italian Media, Highlighting Global Success

Rising K-Beauty Wave Captures Attention of Major Italian Media, Highlighting Global Success

ROME, Nov. 6 (Korea Bizwire) – Leading Italian daily newspaper La Repubblica has turned its spotlight on the growing phenomenon of Korean cosmetics, highlighting the global surge in K-beauty’s popularity in a recent article titled “The New Era of Korean Cosmetics.” In its November 2 report, the newspaper cited data from global market research firm Statista [...]

Netflix’s ‘Emily in Paris’ Stirs Controversy with K-Beauty Portrayal

Netflix’s ‘Emily in Paris’ Stirs Controversy with K-Beauty Portrayal

SEOUL, Aug. 23 (Korea Bizwire) – The popular Netflix series “Emily in Paris” has found itself at the center of a cultural controversy following the release of its fourth season. An episode featuring a storyline about a Korean beauty product has sparked outrage among South Korean viewers, who claim it mocks K-beauty trends and, by extension, [...]

South Korea Launches Initiative to Boost K-Beauty SMEs in Global Market

South Korea Launches Initiative to Boost K-Beauty SMEs in Global Market

SEOUL, Jul. 25 (Korea Bizwire) – The South Korean government has joined forces with the cosmetics industry to nurture small and medium-sized enterprises (SMEs) in the K-Beauty sector, a move that aims to solidify the country’s position in the global beauty market.  Korean cosmetics, already a top export item for SMEs, have gained worldwide popularity. On [...]

K-Beauty Experiences Surge Among Foreign Tourists in South Korea

K-Beauty Experiences Surge Among Foreign Tourists in South Korea

SEOUL, Jul. 22 (Korea Bizwire) – As South Korea’s tourism industry rebounds, a new trend is emerging: foreign visitors are increasingly seeking out K-beauty experiences, from hair salons to personal color analysis sessions.  An American tourist who wished to remain anonymous recently visited a renowned hair salon in Seoul’s trendy Hongdae district. “They perfectly executed the [...]