K-beauty Archives | Be Korea-savvy
Foreign Consumers Pick K-Beauty, K-Pop, and K-Food as Must-Buys in S. Korea

Foreign Consumers Pick K-Beauty, K-Pop, and K-Food as Must-Buys in S. Korea

SEOUL, Oct. 10 (Korea Bizwire) — Foreign consumers online picked K-Beauty products, such as cosmetics and perfume, as their preferred items to buy when they visit South Korea. The Korea International Trade Association (KITA) conducted a survey of 460 foreign consumers using Kmall24, an online shopping mall for foreigners run by the agency. Among the [...]

S. Korea’s Trade Surplus in Beauty Products Hits New High in 2018

S. Korea’s Trade Surplus in Beauty Products Hits New High in 2018

SEOUL, Oct. 1 (Korea Bizwire) — South Korea’s trade surplus in beauty products hit an all-time high last year on the back of strong demand from China and other Asian countries, government data showed Tuesday. Outbound shipments of cosmetics stood at 6.89 trillion won last year, up 23.3 percent on-year, while imports grew 6.8 percent [...]

K-beauty Brands Star at Sephoria

K-beauty Brands Star at Sephoria

SEOUL, Sept. 10 (Korea Bizwire) — Korean brands cosmetics showed off their peak popularity at the beauty fair “Sephoria,” which was held by Sephora, the world’s largest cosmetics select shop. AmorePacific Corp. was the only Korean company to participate in this year’s two-day event held at the Shrine Auditorium and Expo Hall, Los Angeles on [...]

K-beauty Brands Tap Into European Market

K-beauty Brands Tap Into European Market

SEOUL, Jun. 17 (Korea Bizwire) — The Korea Trade-Investment Promotion Agency (KOTRA), jointly with other South Korean government agencies, held a K-beauty promotion event in Belgium on Friday. The event, titled ‘K-Beauty in Belgium’, took place to promote the South Korean cosmetics industry in the European market. Nature Republic Co. and 11 other South Korean [...]

AmorePacific’s LANEIGE Debuts in Europe

AmorePacific’s LANEIGE Debuts in Europe

SEOUL, Apr. 10 (Korea Bizwire) — AmorePacific Group said Wednesday that its leading brand, LANEIGE, has entered the European market as South Korea’s leading cosmetics maker accelerates its overseas push. Products of AmorePacific’s mid-range LANEIGE are now available at over 800 stores of French cosmetics chain Sephora in 18 countries, including France, Russia, Spain, Italy, [...]

Retail Shops Suffer as Cosmetics Industry Begins Transformation

Retail Shops Suffer as Cosmetics Industry Begins Transformation

SEOUL, Jan. 28 (Korea Bizwire) — Retail cosmetics shops that have been the drivers of the ‘K-Beauty’ industry for the past 15 years are facing a crisis, exposing their limitations. The cosmetics industry is undergoing a series of transformations due to decreased demand from China and a change in distribution structure resulting from stagnant domestic [...]

S. Korean Woman’s Cambodian Adventures Vault Her Into Stardom

S. Korean Woman’s Cambodian Adventures Vault Her Into Stardom

SEOUL, Jan. 31 (Korea Bizwire) — Over 150,000 followers and likes, and more than 40 YouTube videos, one in particular on Cambodian street food boasting 1 million views and counting has turned the protagonist behind www.facebook.com/nearykorea into a Cambodian star. All this was accomplished in just seven months by 26-year-old Kim Ryu-won, who first created [...]