From Spas to Herbal Clinics, K-Culture Wave Turns Korean Daily Life Into Tourist Hotspots

SEOUL, Sept. 25 (Korea Bizwire) — When a young Taiwanese tourist emerged from the steaming heat of a jjimjilbang in Seoul last week, she laughed and admitted the traditional Korean sauna had been “hot but fun.” She said she came with her mother after watching the hit Netflix animation K-Pop Demon Hunters, curious to experience [...]