K-pop Archives | Be Korea-savvy
K-Pop Star’s Social Media Mix-Up Sparks Debate Over Condom Brand’s Marketing Strategy

K-Pop Star’s Social Media Mix-Up Sparks Debate Over Condom Brand’s Marketing Strategy

SEOUL, Nov. 12 (Korea Bizwire) – Controversy has erupted after Eric, a member of K-pop group The Boyz, mistakenly shared photos of condoms packaged to look like Pepero snacks on social media, prompting an apology from the condom manufacturer Bareun Saenggak.  The incident occurred on November 11 when Eric posted a handwritten letter to fans for [...]

Soccer vs. K-Pop: Debate Erupts Over Use of Seoul World Cup Stadium

Soccer vs. K-Pop: Debate Erupts Over Use of Seoul World Cup Stadium

SEOUL, Sept. 14 (Korea Bizwire) – A public controversy has erupted in South Korea over the use of Seoul World Cup Stadium, pitting soccer fans against K-pop enthusiasts in a debate that highlights the challenges of maintaining world-class sports facilities while accommodating the country’s booming entertainment industry. The dispute was sparked by complaints from the national [...]

Black Market for K-Pop Stars’ Flight Information Raises Privacy Concerns in South Korea

Black Market for K-Pop Stars’ Flight Information Raises Privacy Concerns in South Korea

SEOUL, Aug. 19 (Korea Bizwire) – A thriving underground market for K-pop idols’ flight information has emerged on social media platforms, raising alarm among privacy advocates and entertainment companies alike.  On August 16, numerous posts appeared on X (formerly Twitter) offering to sell detailed flight information of popular K-pop groups. For as little as 2,000 won, [...]

In South Korea, Soaring K-Pop Concert Prices Strain Parents’ Wallets

In South Korea, Soaring K-Pop Concert Prices Strain Parents’ Wallets

SEOUL, Aug. 19 (Korea Bizwire) – When Yoon Sun-young’s high school freshman child asked for tickets to PSY’s “Soaked Show,” she was taken aback by the price tag. Even with a 20% student discount, standing room tickets cost over 130,000 won, and factoring in food and transportation, the total expense would easily surpass 200,000 won. “A [...]

South Korean Antitrust Watchdog Cracks Down on K-Pop Merchandise Sellers

South Korean Antitrust Watchdog Cracks Down on K-Pop Merchandise Sellers

SEOUL, Aug. 12 (Korea Bizwire) – South Korea’s Fair Trade Commission (FTC) has taken action against four major K-pop merchandise retailers for unfair business practices, highlighting growing concerns over consumer rights in the booming idol goods market. The FTC announced on August 11 that it would issue corrective orders and impose fines totaling 10.5 million won [...]

South Korean Buddhist Order Debuts ‘K-Pop Monks’ to Attract Younger Generation

South Korean Buddhist Order Debuts ‘K-Pop Monks’ to Attract Younger Generation

SEOUL, Aug. 8 (Korea Bizwire) – As New Jeans Nim (comedian Yoon Sung-ho) gains popularity among young people with his electronic dance music (EDM) and Buddhist chant fusion, the Jogye Order of Korean Buddhism is introducing its own Buddhist idol group, BTENS, as a new strategy to spread its teachings.  The Jogye Order announced on August [...]

K-pop’s Overseas Sales Top 1 Tln Won for 1st Time in 2023

K-pop’s Overseas Sales Top 1 Tln Won for 1st Time in 2023

SEOUL, Jul. 24 (Korea Bizwire) — The K-pop industry’s overseas sales surpassed 1 trillion won (US$722.28 million) for the first time last year, according to a government report released Wednesday. The report by the Korea Culture & Tourism Institute, a state-run think tank under the culture ministry, showed that the industry’s combined revenue reached an [...]