‘K-Pop Demon Hunters Archives | Be Korea-savvy
K-Culture Boom Lifts National Museum Attendance to Unprecedented Levels

K-Culture Boom Lifts National Museum Attendance to Unprecedented Levels

SEOUL, Dec. 3 (Korea Bizwire) — South Korea’s National Museum is poised to surpass 6 million annual visitors for the first time in its 80-year history, cementing its position among the world’s most-visited cultural institutions. The museum said that as of Nov. 30, it had recorded 5.81 million visitors in 2025. With attendance climbing steadily, the [...]

Breakout Animation ‘K-Pop Demon Hunters’ Takes Center Stage at Macy’s Thanksgiving Parade

Breakout Animation ‘K-Pop Demon Hunters’ Takes Center Stage at Macy’s Thanksgiving Parade

SEOUL, Nov. 28 (Korea Bizwire) — A pair of beloved characters from Netflix’s hit Korean animation K-Pop Demon Hunters soared above Manhattan on Thursday morning, marking one of the most prominent international spotlights yet for the breakout franchise. During the 99th Macy’s Thanksgiving Day Parade — an annual tradition since 1924 and one of the most [...]

Study Identifies Music and Korean Cultural Identity as Key Drivers of ‘K-Pop Demon Hunters’ Global Popularity

Study Identifies Music and Korean Cultural Identity as Key Drivers of ‘K-Pop Demon Hunters’ Global Popularity

SEOUL, Nov. 26 (Korea Bizwire) — A new analysis of online reactions to Netflix’s animated film K-Pop Demon Hunters has identified music and Korean cultural identity as the two central forces behind the film’s worldwide success. The study, released Wednesday by the Korea Broadcast Advertising Corporation (KOBACO), was conducted by media researcher Baek Hyun-mi of Korea [...]

From Concert Halls to Cinemas: Korea’s Light Stick Craze Finds a New Stage

From Concert Halls to Cinemas: Korea’s Light Stick Craze Finds a New Stage

SEOUL, Nov. 3 (Korea Bizwire) —  On Friday evening, October 31, movie theaters across Seoul’s CGV Yongsan I’Park Mall glowed with a sea of colorful light sticks—once a symbol of concert fandom, now a growing part of Korea’s cinema culture. At a special screening of Netflix’s animated film K-Pop Demon Hunters, fans—both adults and children—waved [...]

‘K-Pop Demon Hunters’ Boosts Foreign Tourism to Seoul’s Namsan Tower

‘K-Pop Demon Hunters’ Boosts Foreign Tourism to Seoul’s Namsan Tower

SEOUL, Oct. 6 (Korea Bizwire) — The blockbuster success of K-Pop Demon Hunters on Netflix is drawing international fans to one of Seoul’s most iconic landmarks — the YTN Seoul Tower on Namsan Mountain. YTN said Sunday that 79,200 foreign tourists visited the tower’s observation deck in September, marking a 50.6 percent increase from 52,600 [...]

‘K-Pop Demon Hunters’ Spurs Secondhand Market Frenzy for Korean Heritage Goods

‘K-Pop Demon Hunters’ Spurs Secondhand Market Frenzy for Korean Heritage Goods

SEOUL, Oct. 6 (Korea Bizwire) — The runaway global success of Netflix’s animated hit K-Pop Demon Hunters is reverberating far beyond the streaming charts — fueling an unexpected boom in Korea’s secondhand market for traditional-inspired merchandise. According to industry data released on Monday, listings tagged with “magpie-tiger,” a motif featured in the film, surged 357 [...]

From Spas to Herbal Clinics, K-Culture Wave Turns Korean Daily Life Into Tourist Hotspots

From Spas to Herbal Clinics, K-Culture Wave Turns Korean Daily Life Into Tourist Hotspots

SEOUL, Sept. 25 (Korea Bizwire) — When a young Taiwanese tourist emerged from the steaming heat of a jjimjilbang in Seoul last week, she laughed and admitted the traditional Korean sauna had been “hot but fun.” She said she came with her mother after watching the hit Netflix animation K-Pop Demon Hunters, curious to experience [...]

From Screen to Streets: How Netflix’s K-Pop Demon Hunters Sparked the “Saja Boys” Phenomenon

From Screen to Streets: How Netflix’s K-Pop Demon Hunters Sparked the “Saja Boys” Phenomenon

SEOUL, Sept. 15 (Korea Bizwire) — When Netflix’s animated film K-Pop Demon Hunters premiered earlier this year, few predicted that a fictional boy band would ignite a cultural wave stretching from Seoul to New York. Yet the Saja Boys — a group of grim-reaper–inspired idols who appear in the film — have quickly leapt from [...]

Seoul Museum Pairs K-Pop Anime With Centuries-Old Tiger-and-Magpie Motifs

Seoul Museum Pairs K-Pop Anime With Centuries-Old Tiger-and-Magpie Motifs

Seoul Museum Pairs K-Pop Anime With Centuries-Old Tiger-and-Magpie Motifs SEOUL, Sept. 9 (Korea Bizwire) — As Netflix’s animated feature K-Pop Demon Hunters continues to draw global attention, a Seoul museum is spotlighting the traditional roots behind some of its most popular characters. The Leeum Museum of Art in Hannam-dong is hosting a special exhibition titled [...]