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K-Wave Fuels Global Surge in Secondhand Exports from Korea

K-Wave Fuels Global Surge in Secondhand Exports from Korea

SEOUL, July 21 (Korea Bizwire) — As Korean pop culture continues to captivate global audiences, secondhand K-pop merchandise is experiencing a dramatic surge in international demand, driving a new wave of “reverse direct-to-consumer” sales from South Korea to overseas buyers. According to Bunjang, a leading Korean secondhand marketplace, the platform’s global transaction volume in the first [...]

K-Wave, Expanded Networks Key Growth Drivers for Hitejinro Philippines

K-Wave, Expanded Networks Key Growth Drivers for Hitejinro Philippines

MANILA, Philippines, May 27 (Korea Bizwire) — A combination of the Korean Wave and expanded local sales networks has driven sales growth at Hitejnro Philippines Inc. in recent years, the company said at a recent media event. Hitejinro Co., South Korea’s leading beverage company, established its Philippine subsidiary in July 2019 to strengthen its presence [...]

KTO Unveils K-wave Tourism Products

KTO Unveils K-wave Tourism Products

SEOUL, July 7 (Korea Bizwire) — The Korea Tourism Organization (KTO) on Friday unveiled 49 travel products comprising K-pop and K-drama-related attractions. The products center on 51 hallyu-themed tourism courses, the KTO said, referring to the Korean wave of pop culture. The products include a five-day program visiting places related to K-pop juggernaut BTS and [...]

Korean Broadcasting Most Popular in Turkey Among Korean Wave Strongholds

Korean Broadcasting Most Popular in Turkey Among Korean Wave Strongholds

SEOUL, Dec. 24 (Korea Bizwire) — Turkey is the country that sees the most Korean broadcasting content among broadcasting hub countries with the potential to spread the Korean Wave. The Korea Communications Commission surveyed 2,355 local viewers in five countries, including the U.S., India, Canada, Turkey and Hungary, regarding Korean broadcasting content viewing experiences, viewing [...]

Fake Korean Brands Spread to Southeast Asia

Fake Korean Brands Spread to Southeast Asia

SEOUL, Oct. 4 (Korea Bizwire) — Foreign companies disguised as Korean brands to piggyback on the Korean Wave are spreading overseas. Rep. Kim Gyu-hwan reported on Wednesday that the rising popularity of K-pop, K-beauty, and other Korean cultural exports have been boosting demand for Korean goods and services worldwide, which are being exploited by many [...]

Court Rules Against Chinese Copycat Brands

Court Rules Against Chinese Copycat Brands

SEOUL, Sept. 27 (Korea Bizwire) – Foreign corporations that set up South Korean offices to feign as a local brand and bandwagon on the Korean Wave have been ordered by the court to be disbanded. The Korean Intellectual Property Office (KIPO) and the Daejeon District Prosecutors’ Office announced on Thursday that they had ordered two [...]

Bearing Achievements in Mind, BTS Vows Further Efforts

Bearing Achievements in Mind, BTS Vows Further Efforts

SEOUL, Sept. 12 (Korea Bizwire) — The members of mega-popular K-pop group BTS have said they feel a “responsibility and burden” regarding their achievements but vowed to “try harder to have a right mindset in all areas.” The boy band members made the remarks during the event called “A conversation with BTS” on Tuesday (U.S. [...]

Exports of Korean Cultural Content in 2016 Surpasses US$6 Bn for 1st Time

Exports of Korean Cultural Content in 2016 Surpasses US$6 Bn for 1st Time

SEOUL, Jun. 1 (Korea Bizwire) – South Korea exported cultural content worth more than US$6 billion in 2016, government data showed Friday. The survey on “Content Industry Statistics” released by the Ministry of Culture, Sports and Tourism showed that exports rose 6.1 percent from the previous year to US$6.008 billion in 2016, a strong performance [...]