Kakao Friends Archives | Be Korea-savvy
Kakao Friends’ Apeach Chosen as S. Korea’s New Tourism Ambassador

Kakao Friends’ Apeach Chosen as S. Korea’s New Tourism Ambassador

SEOUL, Mar. 6 (Korea Bizwire) – The Korean Tourism Organization announced its plans on Tuesday to designate ‘Apeach’, a character from Kakao Friends, as its new ‘tourism ambassador’. Apeach will participate in various promotional events in Japan to attract Japanese tourists, with the goal of attracting 3.2 million visitors to South Korea. Ever since Kakao Friends first [...]

Kakao Emoji Purchases Driven by Recognition and Uniqueness

Kakao Emoji Purchases Driven by Recognition and Uniqueness

SEOUL, Sept. 18 (Korea Bizwire) – Almost 30 million emoji sales later, we have some insight into why the Kakao Friends emoji characters are so popular.  On September 17, an analysis into the popularity of the beloved emojis by professor Kim Jun Su from Hannam University found a correlation between purchase intent and factors like [...]

Growing Usage of Adultescent Toys for ‘Fun’ Marketing Strategy

Growing Usage of Adultescent Toys for ‘Fun’ Marketing Strategy

SEOUL, July 19 (Korea Bizwire) – Kidult or adultescent – newly coined portmanteaus that refer to adults who are interested in culture generally targeted to younger youths – have become popular marketing strategies for many retail industries. Food manufacturing companies are seeing the most benefit from targeting those with young minds. Italian confectionery company Ferrero’s Kinder [...]

“Friends” of Mobile Messengers Gain Popularity along with Profits

“Friends” of Mobile Messengers Gain Popularity along with Profits

SEOUL, July 31 (Korea Bizwire) – With rapid growth in the character business that features collaborations between the emojis of mobile messengers like KakaoTalk of DaumKakao and Line of Naver, the two largest IT companies in Korea are enjoying the effect of killing two birds with one stone. As the “Kakao Friends” and “Line Friends” emojis raise [...]