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Kia Launches Upgraded K7 Sedan to Boost Sales

Kia Launches Upgraded K7 Sedan to Boost Sales

SEOUL, Dec. 4 (Korea Bizwire) – Kia Motors Corp., the country’s second-largest carmaker by sales, has launched the upgraded K7 sedan as part of its efforts to bolster sales, the company said Monday. On Monday, Kia began to sell the facelifted K7 full-size sedan in five versions in the domestic market. The carmaker has added a 3.0-liter gasoline-powered K7 model with an eight-speed automatic transmission to its existing four models to give customers more options, Kia said [...]

Marriage of Art and Subtle Brand Marketing a Success for Both Artists and Companies

Marriage of Art and Subtle Brand Marketing a Success for Both Artists and Companies

SEOUL, Oct. 31 (Korea Bizwire) – It’s not uncommon to see celebrities appearing in ads, hawking a multinational company’s latest hair gel or next-generation vacuum cleaner, especially in South Korea, where those in the public eye are seen in advertisements for virtually anything with financial value. In a saturated market of public figure-endorsed product advertisements, [...]

Geopolitical Tensions Can’t Cover Up Brand Quality Reputation of Hyundai and Kia in China

Geopolitical Tensions Can’t Cover Up Brand Quality Reputation of Hyundai and Kia in China

SEOUL, Sept. 29 (Korea Bizwire) – Hyundai and Kia finally have some good news coming from the Chinese market as American market research company J.D. Power listed the South Korean automakers 1st and 2nd respectively in its 2017 China Initial Quality Study.  The study, published on September 28, was conducted from last September to May [...]

Automakers Threaten to Move Factories Abroad Prior to Court Ruling on Wages

Automakers Threaten to Move Factories Abroad Prior to Court Ruling on Wages

SEOUL, Aug. 10 (Korea Bizwire) – South Korea’s automakers on Thursday warned they may have to move their factories offshore pending an imminent court ruling that could increase the cost of salaries by trillions of won. The Korea Automobile Manufacturers Association (KAMA), representing the country’s five car producers, said in a joint statement that a [...]