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30-Something “Kidults” Lead Online Auction Market

30-Something “Kidults” Lead Online Auction Market

SEOUL, Feb. 27 (Korea Bizwire) – While auctions have become more accessible to the general public with their growing popularity online, men in their 30s have emerged as big spenders driving the growth of Korea’s online auction market.  According to the latest data from Seoul Auction Blue, a local online auction firm, 30-something men currently [...]

Adults Dominate the Korean Toy Market

Adults Dominate the Korean Toy Market

DAEJEON, Aug. 23 (Korea Bizwire) – Watching a grown man or woman playing with toys still isn’t a common sight, but if recent trends continue, it might soon well be.  The so-called ‘kidult’ (kid + adult) market is rapidly expanding in Korea. With a current value of 700 billion won ($610 million), the market is [...]

Growing Usage of Adultescent Toys for ‘Fun’ Marketing Strategy

Growing Usage of Adultescent Toys for ‘Fun’ Marketing Strategy

SEOUL, July 19 (Korea Bizwire) – Kidult or adultescent – newly coined portmanteaus that refer to adults who are interested in culture generally targeted to younger youths – have become popular marketing strategies for many retail industries. Food manufacturing companies are seeing the most benefit from targeting those with young minds. Italian confectionery company Ferrero’s Kinder [...]

Latest Auction for Collectible Toys Proves Popularity of ‘Kidult’ Items in Korea

Latest Auction for Collectible Toys Proves Popularity of ‘Kidult’ Items in Korea

SEOUL, July 1 (Korea Bizwire) – ‘Kidult’ is a newly-coined term that combines ‘kid’ and ‘adult’, used to refer to adults that pursue memories of their childhood, and the kidult market has established itself as a niche culture in Korea in recent years.  A recent auction event for collectible toys organized by Seoul Auction was [...]

Korean Toy Market Turns to Kidults for Prosperity

Korean Toy Market Turns to Kidults for Prosperity

SEOUL, Feb. 08 (Korea Bizwire) – A pop-up store for ‘kidults’ opened at Lotte Department Store Main Branch in Sogong-dong, Seoul on February 6. The store offers products from Curiocity of Lenoma, a sub brand of the Korean clothing brand Lenoma, and a variety of toys and cutting-edge gadgets for adults looking for fun. Art [...]