SEOUL, Dec. 23 (Korea Bizwire) — Christmas is just around the corner, a season when children are looking forward to receiving gifts or toys, but so too are ‘kidults’ (a compound word of kid and adult), adults who seek a child’s sensibility. According to major online shopping malls, the sales growth rate of items favored [...]
SEOUL, Jan. 11 (Korea Bizwire) — A new study has revealed that more than 70 percent of South Korean adults over 20 years of age have ‘kidult’ tendencies. Gmarket, a South Korean online shopping mall, conducted a survey of 710 customers, 73 percent of whom said they like products made for children. Among the respondents, [...]
SEOUL, Feb. 27 (Korea Bizwire) – While auctions have become more accessible to the general public with their growing popularity online, men in their 30s have emerged as big spenders driving the growth of Korea’s online auction market. According to the latest data from Seoul Auction Blue, a local online auction firm, 30-something men currently [...]
SEOUL, Jan. 20 (Korea Bizwire) – Action figures, radio-controlled cars, drones, board games, paper toys, videogames… you name it. The Kidult & Hobby Expo 2017 kicked off at Seoul’s COEX Thursday for a four-day run, featuring activities and playthings for children and adults, or “kidults.” Apart from the exhibition, the expo is also offering consulting [...]
DAEJEON, Aug. 23 (Korea Bizwire) – Watching a grown man or woman playing with toys still isn’t a common sight, but if recent trends continue, it might soon well be. The so-called ‘kidult’ (kid + adult) market is rapidly expanding in Korea. With a current value of 700 billion won ($610 million), the market is [...]
SEOUL, July 19 (Korea Bizwire) – Kidult or adultescent – newly coined portmanteaus that refer to adults who are interested in culture generally targeted to younger youths – have become popular marketing strategies for many retail industries. Food manufacturing companies are seeing the most benefit from targeting those with young minds. Italian confectionery company Ferrero’s Kinder [...]
SEOUL, July 1 (Korea Bizwire) – ‘Kidult’ is a newly-coined term that combines ‘kid’ and ‘adult’, used to refer to adults that pursue memories of their childhood, and the kidult market has established itself as a niche culture in Korea in recent years. A recent auction event for collectible toys organized by Seoul Auction was [...]
SEOUL, Aug. 10 (Korea Bizwire) – At 10 a.m. in the morning on a Thursday, about 100 people in their 20s and 30s were standing in line in front of the Nike store at Yeongdeungpo’s Times Square mall. The line was due to the imminent launch of a new ‘Nike Airmax 95‘ model. The sneakers were [...]
Seoul, July 9 (Korea Bizwire) – ‘Kidults‘ were once thought of as childish 20-somethings with an enthusiasm for toys. But now, people in their 30s and 40s are adopting that kind of lifestyle, leading to an expansion of the market for kidult products. The term ‘kidult’ was coined by joining the words ‘kid’ and ‘adult’. It [...]
SEOUL, April 8 (Korea Bizwire) – It is commonly known that the department stores are the exclusive domain of women. However, the fact is that Korean men also enjoy shopping at luxurious stores, and their numbers are increasing. In addition, as more women are turning to overseas direct purchases or online shopping malls, retail giants [...]