Kidults Archives | Be Korea-savvy

Spider Man Refrigerator, Hello Kitty Boombox: Companies Look to Culture Icons for Marketing Help

SEOUL, Aug. 7 (Korea Bizwire) — Just as video games have increased in popularity among adults, toys and collectible items like Bearbrick and Gundam are popping up on store shelves across the country, with their sometimes eye-watering prices a clear indication of the intended demographic – those above the legal drinking age. The typical consumers [...]

“Geeks” Become Target Consumers for Retailers

SEOUL, April 4 (Korea Bizwire) – Geeks or otaku, a Japanese term for describing people with obsessive interests in particular fields, have emerged as major consumer groups in South Korea amid the prolonged economic slump, more likely to open up their wallets for their hobbies and passions. The retail industry has seen double-digit sales growth thanks [...]