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Kmall24 Enters Amazon Japan and Ebay

Kmall24 Enters Amazon Japan and Ebay

SEOUL, Oct. 27 (Korea Bizwire) – Kmall24, an online store managed by the Korean International Trade Association (KITA) that supports direct overseas purchases online, has started aggressively targeting consumers abroad through Amazon Japan and eBay. According to the KITA, Kmall24 is the first organization that supports exports on Amazon Japan. The company registered 201 items [...]

S. Korean Cosmetic Products Expanding Presence in China

S. Korean Cosmetic Products Expanding Presence in China

SEOUL, May 18 (Korea Bizwire) — South Korean cosmetic products are expanding their presence in China on the back of the Korean Wave and competitive beauty products, becoming the second most sold in Asia’s second-ranked but fast-growing beauty market, data showed Monday. Out of $686.2 million worth of cosmetics China imported in the January-March period, [...]

Most Overseas Consumers Intent to Repurchase Directly Korean Goods

Most Overseas Consumers Intent to Repurchase Directly Korean Goods

SEOUL, June 27 (Korea Bizwire) – A study shows that nine out of ten foreign consumers who have purchased Korean goods directly online instead of via importers or local retailers, have intent to repurchase. However, it also revealed many of them have experienced inconveniences in the purchasing process. The Korea International Trade Association (KITA) has conducted [...]

How Foreigners Visualize Korea: Samsung and High-tech Are First Images Associated with Korea

How Foreigners Visualize Korea: Samsung and High-tech Are First Images Associated with Korea

SEOUL, Korea, April 24, 2014 (Korea Bizwire) – About a half of the people in developed countries named “Samsung” and “high-tech” as the words best describing Korea. On April 23, the Institute for International Trade, the research arm of the Korea International Trade Association said that 30.2 percent out of 248 Europeans answered “Samsung” and [...]