Korean Wave Archives | Be Korea-savvy
‘Crash Landing on You,’ BTS, ‘Parasite’ Lead ‘Hallyu’ Popularity in 2020

‘Crash Landing on You,’ BTS, ‘Parasite’ Lead ‘Hallyu’ Popularity in 2020

SEOUL, Jan. 28 (Korea Bizwire) — The Korean drama “Crash Landing on You,” K-pop dynamite group BTS and the Oscar-winning film “Parasite” were among the top drivers of the Korean Wave, or “hallyu,” last year, a government report showed Thursday. Some 9.5 percent of hallyu fans picked the romance flick “Crash Landing on You” as [...]

LG Electronics Expands Hallyu Content on its Smart TV Streaming Service

LG Electronics Expands Hallyu Content on its Smart TV Streaming Service

SEOUL, Oct. 15 (Korea Bizwire) — LG Electronics Inc. said Thursday that more content on the Korean Wave of popular culture can be watched on its smart TVs via its streaming service as the company tries to attract more consumers in major markets amid the pandemic-driven stay-at-home trend. LG Channels will now have more content [...]

S. Korea to Hike 2021 Promotional Budget for ‘Korean Wave’

S. Korea to Hike 2021 Promotional Budget for ‘Korean Wave’

SEJONG, Sept. 7 (Korea Bizwire) — South Korea will significantly hike its 2021 budget to promote the “Korean Wave,” as Korean pop culture enjoys a growing popularity worldwide, according to the finance ministry Monday. The Ministry of Economy and Finance has set aside 696.1 billion won (US$584.8 million) for next year’s budget to promote the [...]

Korean Wave Takes Root in India Following the Coronavirus Outbreak

Korean Wave Takes Root in India Following the Coronavirus Outbreak

SEOUL, Aug. 20 (Korea Bizwire) — Korean pop culture is gaining popularity in India, where the so-called Korean wave has always struggled to make inroads. With the onslaught of the coronavirus, Indians are beginning to find new interest in Korean entertainment as they are forced to stay indoors. For long, India’s Bollywood and the country’s [...]

Samsung Seeks More Vibrant Marketing via Collaborations with BTS, Other ‘Hallyu’ Stars

Samsung Seeks More Vibrant Marketing via Collaborations with BTS, Other ‘Hallyu’ Stars

SEOUL, Aug. 9 (Korea Bizwire) — Park Sung-hwan has been an ARMY, a fan of K-pop sensation BTS, for only about seven months, and when Samsung Electronics Co. announced the launch of BTS-themed gadgets, he didn’t hesitate to buy one. Park, whose wife and daughter are also ARMYs, went to the Weverse Shop, the official [...]

Poll Finds Improved Foreign Sentiment for Korean Cultural Content

Poll Finds Improved Foreign Sentiment for Korean Cultural Content

SEOUL, Feb. 29 (Korea Bizwire) — Foreigners’ favorable feelings toward South Korean cultural content marked an overall improvement last year on the strength of the continued popularity of “hallyu,” or the Korean Wave, according to a poll released Saturday by a government agency. The survey of 8,000 people in 17 countries who experienced Korean cultural [...]