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K-Pop Power: How Global Brands are Tapping into the Korean Wave

K-Pop Power: How Global Brands are Tapping into the Korean Wave

  SEOUL, Feb. 26 (Korea Bizwire) – As K-pop continues to capture hearts worldwide, the food and beverage industry is keenly leveraging this global phenomenon by collaborating with K-pop artists to target international markets. Coca-Cola is setting a prime example by launching a special edition product named ‘Coca-Cola Zero K-Wave’ in 36 countries, drawing inspiration from [...]

Korean Surges in Popularity at U.S. Universities Amidst Decline in Foreign Language Studies

Korean Surges in Popularity at U.S. Universities Amidst Decline in Foreign Language Studies

WASHINGTON, D.C., Nov. 16 (Korea Bizwire) – According to a recent survey by the Modern Language Association (MLA), there has been an overall decline in the number of students studying foreign languages at U.S. colleges and universities. However, amid this trend, Korean is experiencing a surge in popularity, attributed to the Hallyu craze, which includes the [...]

Exports of S. Korean Content Industry Rise in 2020 Despite Pandemic

Exports of S. Korean Content Industry Rise in 2020 Despite Pandemic

SEOUL, Jan. 24 (Korea Bizwire) — Exports of South Korea’s content industry rose 16.3 percent on-year in 2020 on the back of the global popularity of Korean pop culture, despite the coronavirus pandemic, government data showed Monday. The industry’s outbound shipments stood at US$11.9 billion in 2020, compared with $10.25 billion a year earlier, according [...]

Experts Anticipate Upcoming Korean Wave Across Europe

Experts Anticipate Upcoming Korean Wave Across Europe

SEOUL, March 16 (Korea Bizwire) — The Korean Wave is sweeping across Europe. A research team from the Korea Europe Center conducted an online survey of 34 experts on Korean studies from 19 universities and research institutes across 19 European countries including Britain, Germany, and France, on each country’s public perception towards South Korea. The Korea [...]

‘Crash Landing on You,’ BTS, ‘Parasite’ Lead ‘Hallyu’ Popularity in 2020

‘Crash Landing on You,’ BTS, ‘Parasite’ Lead ‘Hallyu’ Popularity in 2020

SEOUL, Jan. 28 (Korea Bizwire) — The Korean drama “Crash Landing on You,” K-pop dynamite group BTS and the Oscar-winning film “Parasite” were among the top drivers of the Korean Wave, or “hallyu,” last year, a government report showed Thursday. Some 9.5 percent of hallyu fans picked the romance flick “Crash Landing on You” as [...]