SEOUL, Nov. 12 (Korea Bizwire) — South Korea is preparing to roll out a sweeping plan this year to boost exports of its consumer goods, riding a wave of global enthusiasm for Korean food, beauty, and fashion, the Ministry of Trade, Industry and Resources said Wednesday. Trade Minister Yeo Han-koo outlined the strategy in a meeting [...]
LONDON, Oct. 5 (Korea Bizwire) — The University of Cambridge is introducing a new master’s program dedicated to East Asian popular culture — with a strong focus on Korean culture — reflecting the growing academic recognition of K-culture’s global influence. The Faculty of Asian and Middle Eastern Studies announced on Sunday that it will begin offering [...]
SEOUL, May 1 (Korea Bizwire) — Korean cultural content fans and global industry leaders will gather in Seoul in June for the inaugural “MyK Festa,” a large-scale government-hosted festival celebrating the Korean Wave, or “hallyu,” organizers said Thursday. The Ministry of Culture, Sports and Tourism and its affiliate the Korean Foundation for International Cultural Exchange [...]
SEOUL, Jul. 25 (Korea Bizwire) – Globo TV, Brazil’s largest television network, has embarked on a special series to uncover the secrets behind the surging popularity of Korean culture, known as the “Hallyu” or Korean Wave, across various domains including K-pop, Korean cuisine, dramas, and films. According to reports from the Korean-Brazilian community on July 24, [...]
SEOUL, Feb. 26 (Korea Bizwire) – As K-pop continues to capture hearts worldwide, the food and beverage industry is keenly leveraging this global phenomenon by collaborating with K-pop artists to target international markets. Coca-Cola is setting a prime example by launching a special edition product named ‘Coca-Cola Zero K-Wave’ in 36 countries, drawing inspiration from [...]
WASHINGTON, D.C., Nov. 16 (Korea Bizwire) – According to a recent survey by the Modern Language Association (MLA), there has been an overall decline in the number of students studying foreign languages at U.S. colleges and universities. However, amid this trend, Korean is experiencing a surge in popularity, attributed to the Hallyu craze, which includes the [...]
SEOUL, Sept. 30 (Korea Bizwire) – An annual festival showcasing the Korean Wave will kick off in Seoul on Saturday, featuring popular K-pop stars, such as NCT Dream, The Boyz, Monsta X, Ive, Oh My Girl and WJSN. Founded in 2020 by the Ministry of Culture, Sports and Tourism and its affiliated private Korean Foundation [...]
SEOUL, Feb. 4 (Korea Bizwire) — The ‘Hallyu (Korean Wave) visa’ that the government plans to introduce to attract foreign cultural talents this year is drawing mixed responses from both in and outside South Korea. The Hallyu visa is a short stay visa with a duration of one or two years for foreign students who [...]
SEOUL, Jan. 24 (Korea Bizwire) — Exports of South Korea’s content industry rose 16.3 percent on-year in 2020 on the back of the global popularity of Korean pop culture, despite the coronavirus pandemic, government data showed Monday. The industry’s outbound shipments stood at US$11.9 billion in 2020, compared with $10.25 billion a year earlier, according [...]
SEOUL, April 21 (Korea Bizwire) — With overseas travel severely restricted due to the COVID-19 pandemic, it could be difficult for “hallyu” (Korean Wave) fans in Brazil to satisfy their desire for traveling to South Korea. The Korean Cultural Center in Brazil came up with a unique solution for such fans. On Monday (local time), [...]