SEOUL, Jul. 25 (Korea Bizwire) – Globo TV, Brazil’s largest television network, has embarked on a special series to uncover the secrets behind the surging popularity of Korean culture, known as the “Hallyu” or Korean Wave, across various domains including K-pop, Korean cuisine, dramas, and films. According to reports from the Korean-Brazilian community on July 24, [...]
SEOUL, Feb. 26 (Korea Bizwire) – As K-pop continues to capture hearts worldwide, the food and beverage industry is keenly leveraging this global phenomenon by collaborating with K-pop artists to target international markets. Coca-Cola is setting a prime example by launching a special edition product named ‘Coca-Cola Zero K-Wave’ in 36 countries, drawing inspiration from [...]
WASHINGTON, D.C., Nov. 16 (Korea Bizwire) – According to a recent survey by the Modern Language Association (MLA), there has been an overall decline in the number of students studying foreign languages at U.S. colleges and universities. However, amid this trend, Korean is experiencing a surge in popularity, attributed to the Hallyu craze, which includes the [...]
SEOUL, Sept. 30 (Korea Bizwire) – An annual festival showcasing the Korean Wave will kick off in Seoul on Saturday, featuring popular K-pop stars, such as NCT Dream, The Boyz, Monsta X, Ive, Oh My Girl and WJSN. Founded in 2020 by the Ministry of Culture, Sports and Tourism and its affiliated private Korean Foundation [...]
SEOUL, Feb. 4 (Korea Bizwire) — The ‘Hallyu (Korean Wave) visa’ that the government plans to introduce to attract foreign cultural talents this year is drawing mixed responses from both in and outside South Korea. The Hallyu visa is a short stay visa with a duration of one or two years for foreign students who [...]
SEOUL, Jan. 24 (Korea Bizwire) — Exports of South Korea’s content industry rose 16.3 percent on-year in 2020 on the back of the global popularity of Korean pop culture, despite the coronavirus pandemic, government data showed Monday. The industry’s outbound shipments stood at US$11.9 billion in 2020, compared with $10.25 billion a year earlier, according [...]
SEOUL, April 21 (Korea Bizwire) — With overseas travel severely restricted due to the COVID-19 pandemic, it could be difficult for “hallyu” (Korean Wave) fans in Brazil to satisfy their desire for traveling to South Korea. The Korean Cultural Center in Brazil came up with a unique solution for such fans. On Monday (local time), [...]
SEOUL, March 16 (Korea Bizwire) — The Korean Wave is sweeping across Europe. A research team from the Korea Europe Center conducted an online survey of 34 experts on Korean studies from 19 universities and research institutes across 19 European countries including Britain, Germany, and France, on each country’s public perception towards South Korea. The Korea [...]
SEOUL, Feb. 3 (Korea Bizwire) — In India, where popularity of “hallyu” or the Korean Wave is getting stronger, eagerness to study the Korean language is also growing. The Korean Cultural Centre India said Tuesday that the first online beginner course for the Korean language this year was fully booked just two minutes after registration [...]
SEOUL, Jan. 28 (Korea Bizwire) — The Korean drama “Crash Landing on You,” K-pop dynamite group BTS and the Oscar-winning film “Parasite” were among the top drivers of the Korean Wave, or “hallyu,” last year, a government report showed Thursday. Some 9.5 percent of hallyu fans picked the romance flick “Crash Landing on You” as [...]