Korean Wave Archives | Be Korea-savvy
LG Electronics Expands Hallyu Content on its Smart TV Streaming Service

LG Electronics Expands Hallyu Content on its Smart TV Streaming Service

SEOUL, Oct. 15 (Korea Bizwire) — LG Electronics Inc. said Thursday that more content on the Korean Wave of popular culture can be watched on its smart TVs via its streaming service as the company tries to attract more consumers in major markets amid the pandemic-driven stay-at-home trend. LG Channels will now have more content [...]

S. Korea to Hike 2021 Promotional Budget for ‘Korean Wave’

S. Korea to Hike 2021 Promotional Budget for ‘Korean Wave’

SEJONG, Sept. 7 (Korea Bizwire) — South Korea will significantly hike its 2021 budget to promote the “Korean Wave,” as Korean pop culture enjoys a growing popularity worldwide, according to the finance ministry Monday. The Ministry of Economy and Finance has set aside 696.1 billion won (US$584.8 million) for next year’s budget to promote the [...]

Korean Wave Takes Root in India Following the Coronavirus Outbreak

Korean Wave Takes Root in India Following the Coronavirus Outbreak

SEOUL, Aug. 20 (Korea Bizwire) — Korean pop culture is gaining popularity in India, where the so-called Korean wave has always struggled to make inroads. With the onslaught of the coronavirus, Indians are beginning to find new interest in Korean entertainment as they are forced to stay indoors. For long, India’s Bollywood and the country’s [...]

Samsung Seeks More Vibrant Marketing via Collaborations with BTS, Other ‘Hallyu’ Stars

Samsung Seeks More Vibrant Marketing via Collaborations with BTS, Other ‘Hallyu’ Stars

SEOUL, Aug. 9 (Korea Bizwire) — Park Sung-hwan has been an ARMY, a fan of K-pop sensation BTS, for only about seven months, and when Samsung Electronics Co. announced the launch of BTS-themed gadgets, he didn’t hesitate to buy one. Park, whose wife and daughter are also ARMYs, went to the Weverse Shop, the official [...]

Poll Finds Improved Foreign Sentiment for Korean Cultural Content

Poll Finds Improved Foreign Sentiment for Korean Cultural Content

SEOUL, Feb. 29 (Korea Bizwire) — Foreigners’ favorable feelings toward South Korean cultural content marked an overall improvement last year on the strength of the continued popularity of “hallyu,” or the Korean Wave, according to a poll released Saturday by a government agency. The survey of 8,000 people in 17 countries who experienced Korean cultural [...]

KCON’s Cumulative Audience Tops 1 Million

KCON’s Cumulative Audience Tops 1 Million

SEOUL/LOS ANGELES, Aug. 19 (Korea Bizwire) — KCON, the world’s largest Korean pop music and culture convention launched, has attracted more than 1 million fans over the past eight years, its organizer said Monday. According to CJ ENM, the organizer of KCON, the convention’s cumulative audience reached 1,069,000 over the weekend when the Korean wave, [...]

‘Hallyu’ Tourist Complex to be Built Near Incheon Airport by 2024

‘Hallyu’ Tourist Complex to be Built Near Incheon Airport by 2024

INCHEON, Aug. 2 (Korea Bizwire) — The municipality of Incheon, west of Seoul, is planning to build a massive tourist complex in a hilly coastal area just west of Incheon International Airport after designating it as a free economic zone, officials said Friday. According to the Incheon Free Economic Zone Authority, the new tourist complex, [...]

Local Governments in Trouble over Bad News of ‘Hallyu’ Stars

Local Governments in Trouble over Bad News of ‘Hallyu’ Stars

SEOUL, Jul. 2 (Korea Bizwire) — A recent series of scandals and gossip involving Korean Wave stars has dealt a heavy blow to provincial governments trying to utilize their associations with entertainers to attract tourists. Most recently, the Taebaek city government in Gangwon Province became an unlikely victim when celebrity couple Song Joong-ki and Song [...]