SEOUL, Oct. 9 (Korea Bizwire) –LG Electronics is set to present its cutting-edge autonomous driving-based traffic safety solution, Soft V2X, to a global audience of urban planners and city officials at an upcoming technology expo in Seoul. The South Korean tech giant will participate in Smart Life Week (SLW), an information and communications technology (ICT) [...]
SEOUL, Oct. 8 (Korea Bizwire) – LG Electronics has thrown its support behind an ambitious cultural project that will see the world’s largest Hangeul (Korean alphabet) mural adorning the walls of the Korean Cultural Center New York in Manhattan, the company announced on October 7. The Hangeul Wall Project, a collaboration between artist Kang Ik-Joong and the [...]
SEOUL, Oct. 4 (Korea Bizwire) – LG Electronics is set to launch a vibrant global marketing campaign called “Boom Boom Pow Festa” to promote its LG XBOOM party speakers, the company announced on October 3. The campaign features collaborations with street musicians from around the world, reimagining the Black Eyed Peas’ hit song “Boom Boom Pow.” [...]
SEOUL, Sept. 19 (Korea Bizwire) — LG Electronics Inc. said Thursday it has joined hands with global office solutions provider Ricoh Co. to enhance its business-to-business (B2B) sector, a key growth driver for the Korean home appliance firm. Under the memorandum of understanding, the two companies will collaborate to develop and offer services that support [...]
SEOUL, Sept. 5 (Korea Bizwire) – LG Electronics announced on September 4 that it will showcase its new transparent OLED TVs at Frieze Seoul 2024, reinterpreting the works of a master of abstract ink painting. The four-day art fair, considered one of the two major contemporary art fairs alongside Art Basel, is being held at COEX [...]
SEOUL, Aug. 26 (Korea Bizwire) – LG Electronics announced on August 25 that it will provide resource recycling education to approximately 500 students from 12 elementary, middle, and high schools in Incheon by next month. This initiative aims to raise awareness about resource circulation among future generations by introducing the concept and significance of recycling in [...]
SEOUL, Aug. 13 (Korea Bizwire) – In an innovative marketing move, LG Electronics has debuted a survival reality show called “House of Survival” on Amazon Prime Video, the company announced on August 13. The show aims to highlight the unique customer experience and convenience offered by LG’s artificial intelligence-enabled home appliances. “House of Survival” is an [...]
SEOUL, Aug. 6 (Korea Bizwire) – LG Electronics has introduced a groundbreaking addition to South Korea’s home appliance market: the country’s first water purifier with built-in ice preservation technology. The company announced the launch of its LG PuriCare ObjetCollection Ice Water Purifier on August 5, marking a significant innovation in the competitive water purifier industry. The [...]
SEOUL, July 25 (Korea Bizwire) – South Korean tech giant LG Electronics is making significant strides in its subscription-based appliance business and B2B sector, signaling a shift in its long-term strategy. In a conference call on July 25 to discuss second-quarter results, company executives outlined the progress and future plans for these key growth areas. [...]
SEOUL, Jul. 19 (Korea Bizwire) – LG Electronics is ramping up its smart factory solutions business, leveraging 66 years of manufacturing and production data combined with artificial intelligence (AI) and digital transformation (DX) technologies. The company aims to aggressively enter industrial sectors with anticipated growth in factory demand, with the goal of achieving revenue of 1 [...]