liquor Archives | Be Korea-savvy
National Tax Service Bans Rebates but Allows Freedom of Pricing

National Tax Service Bans Rebates but Allows Freedom of Pricing

SEOUL, Aug. 29 (Korea Bizwire) — The National Tax Service has decided to rescind a controversial policy requiring suppliers to unify the price of liquor regardless of the amount of liquor they are supplying to various vendors, taking a step back from its original stance. The tax agency announced on Wednesday that it will implement [...]

Beer Sales on Rise as Consumers Opt for Light Drinking

Beer Sales on Rise as Consumers Opt for Light Drinking

SEOUL, May 2 (Korea Bizwire) – Sales of beer in South Korea are posting robust growth this year, largely backed by strong demand for imported beers, as consumers prefer to have light drinks over a meal instead of heavy liquor, industry sources said Tuesday.  According to data by E-Mart, the country’s largest discount outlet chain [...]

Food, Liquor Are Best-Selling Items at Discount Stores

Food, Liquor Are Best-Selling Items at Discount Stores

SEOUL, Dec. 2 (Korea Bizwire) – Food and liquor products have been among the best-selling items at South Korean discount stores in 2016 as major chains have released a variety of home replacement meals and ready-to-eat products, industry data showed Friday.  E-Mart, the nation’s largest chain operated by Shinsegae, said liquor was the most popular [...]

Export Sales of Korean Traditional Liquor on the Rise

Export Sales of Korean Traditional Liquor on the Rise

BUSAN, Aug. 11 (Korea Bizwire) – With the average legal-aged Korean consuming 90 bottles a year, soju is undoubtedly the most popular distilled alcoholic beverage in Korea. Virtually unknown abroad, the drink’s popularity has recently begun to pick up momentum overseas.  Busan-based distiller Daesun is better known for its soju brand C1. According to Daesun, [...]

Liquor Brands Rely on Top Celebrities for Marketing

Liquor Brands Rely on Top Celebrities for Marketing

SEOUL, July 5 (Korea Bizwire) – Liquor companies, barred from public spaces and airtime, are resorting to top celebrities for maximized advertisement effect, according to industry officials Tuesday.  The government has been tightening regulations on liquor ads, revising the law on national health improvement. Recent changes include barring liquor ads on TV from 7 a.m. [...]

Korean Consumers Turn Towards Softer Liquor

Korean Consumers Turn Towards Softer Liquor

SEJONG, Dec.28 (Korea Bizwire) – As people start to avoid heavy drinking and turn their preference towards softer alcoholic beverages, the consumption of beer in Korea has increased while the consumption of soju has gone downhill. According to an investigation conducted by the Ministry of Agriculture, Food and Rural Affairs and Korea Agro-Fisheries & Food [...]