liquor Archives | Page 2 of 2 | Be Korea-savvy
Food, Liquor Are Best-Selling Items at Discount Stores

Food, Liquor Are Best-Selling Items at Discount Stores

SEOUL, Dec. 2 (Korea Bizwire) – Food and liquor products have been among the best-selling items at South Korean discount stores in 2016 as major chains have released a variety of home replacement meals and ready-to-eat products, industry data showed Friday.  E-Mart, the nation’s largest chain operated by Shinsegae, said liquor was the most popular [...]

Export Sales of Korean Traditional Liquor on the Rise

Export Sales of Korean Traditional Liquor on the Rise

BUSAN, Aug. 11 (Korea Bizwire) – With the average legal-aged Korean consuming 90 bottles a year, soju is undoubtedly the most popular distilled alcoholic beverage in Korea. Virtually unknown abroad, the drink’s popularity has recently begun to pick up momentum overseas.  Busan-based distiller Daesun is better known for its soju brand C1. According to Daesun, [...]

Liquor Brands Rely on Top Celebrities for Marketing

Liquor Brands Rely on Top Celebrities for Marketing

SEOUL, July 5 (Korea Bizwire) – Liquor companies, barred from public spaces and airtime, are resorting to top celebrities for maximized advertisement effect, according to industry officials Tuesday.  The government has been tightening regulations on liquor ads, revising the law on national health improvement. Recent changes include barring liquor ads on TV from 7 a.m. [...]

Korean Consumers Turn Towards Softer Liquor

Korean Consumers Turn Towards Softer Liquor

SEJONG, Dec.28 (Korea Bizwire) – As people start to avoid heavy drinking and turn their preference towards softer alcoholic beverages, the consumption of beer in Korea has increased while the consumption of soju has gone downhill. According to an investigation conducted by the Ministry of Agriculture, Food and Rural Affairs and Korea Agro-Fisheries & Food [...]

ArKay is Launching a Collection of 16 Halal Drinks Created Especially for Our Muslim Friends

ArKay is Launching a Collection of 16 Halal Drinks Created Especially for Our Muslim Friends

FORT LAUDERDALE, Fla., May 9 (Korea Bizwire) — ArKay is inviting our Muslim friends to be part of our success. ArKay has created a new collection of 16 Halal drinks with exotic names, including Ocean Blue, Italian Coffee, Mexican Coconut, Mexican Sunset, Scottish Drink, Russian Dream, Caribbean Paradise, French Napoleon, London Drink, Italian Almond, Cold [...]