L'oreal Archives | Be Korea-savvy
L’Oreal to Beef Up Cooperation with S. Korean Beauty Industry for Future Growth: Executives

L’Oreal to Beef Up Cooperation with S. Korean Beauty Industry for Future Growth: Executives

SEOUL, Sept. 1 (Korea Bizwire) — Executives of French cosmetics giant L’Oreal said Friday that they will strengthen cooperation with its South Korean partners for global expansion, calling South Korea a key innovative market in the global beauty industry. South Korea plays a key strategic role in the “North Asia beauty triangle” in terms of [...]

L’Oreal, Hotel Shilla, Anchor Equity Partners Launch New Skin Care Brand Shihyo

L’Oreal, Hotel Shilla, Anchor Equity Partners Launch New Skin Care Brand Shihyo

SEOUL, Nov. 21 (Korea Bizwire) — French cosmetics giant L’Oreal SA said Monday it has launched a new skin care brand called Shihyo, with Hotel Shilla Co. and Anchor Equity Partners. The announcement comes after the trio announced in June they would co-invest in the launch of a new luxury beauty brand. Shihyo, which means [...]

L’Oreal Buys S. Korean Online Retailer Nanda

L’Oreal Buys S. Korean Online Retailer Nanda

SEOUL, May 3 (Korea Bizwire) — French cosmetics giant L’Oreal said Thursday it will buy Nanda Co., one of South Korea’s leading online retailers, amid the global popularity of K-pop and Korean beauty items. L’Oreal said it will wholly purchase the makeup and fashion company, without disclosing the transaction price. It marks the French firm’s [...]

Online Shopping Mall Stylenanda in Spotlight After L’Oreal Bid Rumors

Online Shopping Mall Stylenanda in Spotlight After L’Oreal Bid Rumors

SEOUL, Apr. 11 (Korea Bizwire) — South Korean online shopping mall Stylenanda is drawing attention in the e-commerce industry amid rumors French cosmetic giant L’Oreal is bidding to acquire the website. According to investment bank sources on Tuesday, Nanda, which operates the online clothing shop Stylenanda and cosmetics brand 3 Concept Eyes (3CE), is reportedly planning [...]

Niche Perfumes Carving Out a Place in S. Korea’s Fragrances Market

Niche Perfumes Carving Out a Place in S. Korea’s Fragrances Market

SEOUL Jan. 19 (Korea Bizwire) – The market for niche perfumes in South Korea has grown steadily in the past few years as a consumer mindset centering on the acquisition of “minor luxuries” and devotion to the highlighting of personal taste and artistic inclination has bloomed. According to industry insiders, sales of niche perfumes at [...]

L’Oreal Follows Estée Lauder, Pulls Employees from Galleria Duty Free

L’Oreal Follows Estée Lauder, Pulls Employees from Galleria Duty Free

SEOUL, Aug. 31 (Korea Bizwire) – Galleria Duty Free 63 may be the newest of the duty free franchises in Korea, but it hasn’t been all smooth sailing since the store’s July launch, especially when it comes to maintaining relationships with cosmetics companies. L’Oréal recently withdrew some 20 employees from six of its brands – [...]