Louis Vuitton Archives | Be Korea-savvy
Gucci and Louis Vuitton Bring Rivalry to Seoul’s Dining Scene

Gucci and Louis Vuitton Bring Rivalry to Seoul’s Dining Scene

SEOUL, Sept. 2 (Korea Bizwire) — Two of the world’s leading luxury houses are taking their competition from the runway to the restaurant table in one of Seoul’s most fashionable districts. Gucci will open its newly relocated and revamped restaurant, Gucci Osteria da Massimo Bottura Seoul, on Tuesday inside its Cheongdam flagship store. The venture, [...]

Louis Vuitton Launches First Beauty Collection in Seoul

Louis Vuitton Launches First Beauty Collection in Seoul

SEOUL, Aug. 29 (Korea Bizwire) — Louis Vuitton unveiled its first-ever beauty line, La Beauté Louis Vuitton, in Seoul on Friday, marking the global debut of the French luxury house’s long-awaited entry into cosmetics. The collection, comprising 55 shades of lipstick, 10 tinted balms and four eye shadow palettes, was presented at a pop-up store [...]

Court Overturns Counterfeit Conviction in Louis Vuitton Trademark Case

Court Overturns Counterfeit Conviction in Louis Vuitton Trademark Case

SUWON, May 7 (Korea Bizwire) — A South Korean court has acquitted a retail store operator previously convicted of selling counterfeit luxury goods bearing Louis Vuitton-like designs, reversing a lower court ruling that had fined the defendant for trademark infringement. The Suwon District Court’s Criminal Appeals Division 7, presided over by Judge Kim Byung-soo, on Monday [...]

Court Rules Against Designer Handbag Upcycling Artist in Louis Vuitton Trademark Case

Court Rules Against Designer Handbag Upcycling Artist in Louis Vuitton Trademark Case

SEOUL, Oct. 30 (Korea Bizwire) – A South Korean court has ruled that redesigning luxury products without permission constitutes trademark infringement, dealing a blow to the growing fashion upcycling industry.  The Patent Court of Korea upheld a lower court’s decision against a craftsman who reconstructed Louis Vuitton bags into new designs, ordering him to pay 15 [...]

Controversy Flares Up Over Court Ruling that Considers the Act of Repurposing Luxury Items as Trademark Infringement

Controversy Flares Up Over Court Ruling that Considers the Act of Repurposing Luxury Items as Trademark Infringement

SEOUL, Nov. 16 (Korea Bizwire) – Controversy has escalated following a recent court ruling that deemed the act of crafting wallets by repurposing luxury bags, a practice commonly known as ‘reform’ in Korean, as a violation of trademark rights. In response to the court’s decision demanding compensation of 15 million won from the owner of a [...]

Court Rules Repurposing Luxury Items Constitutes Trademark Infringement

Court Rules Repurposing Luxury Items Constitutes Trademark Infringement

SEOUL, Nov. 13 (Korea Bizwire) – A South Korean court has ruled that the repurposing of luxury items, a process commonly referred to as “reform” in South Korea, constitutes trademark infringement. According to legal sources on Sunday, the 63rd Civil Chamber of the Seoul Central District Court, in a trademark infringement prohibition case brought by Louis [...]

Louis Vuitton’s First Pre-Fall Fashion Show Held on Seoul’s Jamsu Bridge

Louis Vuitton’s First Pre-Fall Fashion Show Held on Seoul’s Jamsu Bridge

SEOUL, April 30 (Korea Bizwire) — Louis Vuitton held its first-ever Pre-fall fashion show on Seoul’s Jamsu Bridge on Saturday, which was transformed into a runway. The event was livestreamed globally and projected on large LED screens around Seoul.   The show was a cultural event for overseas tourists and Seoulites to enjoy together in [...]

South Korea Emerges as Key Battleground for Global Luxury Brands

South Korea Emerges as Key Battleground for Global Luxury Brands

SEOUL, April 29 (Korea Bizwire) —Major tourist attractions in South Korea are increasingly becoming a battleground for global luxury brands, with Moët Hennessy-Louis Vuitton (LVMH) and Kering Group, the world’s leading luxury goods companies, staging a battle of pride with their flagship brands Louis Vuitton and Gucci. The competition is fierce, as Louis Vuitton rented [...]