Louis Vuitton Archives | Be Korea-savvy
Controversy Flares Up Over Court Ruling that Considers the Act of Repurposing Luxury Items as Trademark Infringement

Controversy Flares Up Over Court Ruling that Considers the Act of Repurposing Luxury Items as Trademark Infringement

SEOUL, Nov. 16 (Korea Bizwire) – Controversy has escalated following a recent court ruling that deemed the act of crafting wallets by repurposing luxury bags, a practice commonly known as ‘reform’ in Korean, as a violation of trademark rights. In response to the court’s decision demanding compensation of 15 million won from the owner of a [...]

Court Rules Repurposing Luxury Items Constitutes Trademark Infringement

Court Rules Repurposing Luxury Items Constitutes Trademark Infringement

SEOUL, Nov. 13 (Korea Bizwire) – A South Korean court has ruled that the repurposing of luxury items, a process commonly referred to as “reform” in South Korea, constitutes trademark infringement. According to legal sources on Sunday, the 63rd Civil Chamber of the Seoul Central District Court, in a trademark infringement prohibition case brought by Louis [...]

Louis Vuitton’s First Pre-Fall Fashion Show Held on Seoul’s Jamsu Bridge

Louis Vuitton’s First Pre-Fall Fashion Show Held on Seoul’s Jamsu Bridge

SEOUL, April 30 (Korea Bizwire) — Louis Vuitton held its first-ever Pre-fall fashion show on Seoul’s Jamsu Bridge on Saturday, which was transformed into a runway. The event was livestreamed globally and projected on large LED screens around Seoul.   The show was a cultural event for overseas tourists and Seoulites to enjoy together in [...]

South Korea Emerges as Key Battleground for Global Luxury Brands

South Korea Emerges as Key Battleground for Global Luxury Brands

SEOUL, April 29 (Korea Bizwire) —Major tourist attractions in South Korea are increasingly becoming a battleground for global luxury brands, with Moët Hennessy-Louis Vuitton (LVMH) and Kering Group, the world’s leading luxury goods companies, staging a battle of pride with their flagship brands Louis Vuitton and Gucci. The competition is fierce, as Louis Vuitton rented [...]

Jetex Welcomes the World’s First Louis Vuitton Pop-up Store at a Private Jet Terminal

Jetex Welcomes the World’s First Louis Vuitton Pop-up Store at a Private Jet Terminal

Dubai, United Arab Emirates, Dec. 14 (Korea Bizwire) — Jetex, an award-winning global leader in executive aviation, is proud to host the world’s first Louis Vuitton pop-up store at its flagship Jetex VIP Terminal in Dubai. Passengers traveling with Jetex can look forward to getting inspired by Louis Vuitton iconic travel pieces, designed to make [...]