Luxury Brands Archives | Be Korea-savvy
Chanel Raises Handbag and Jewelry Prices in Korea for Third Time This Year

Chanel Raises Handbag and Jewelry Prices in Korea for Third Time This Year

SEOUL, June 3 (Korea Bizwire) — Luxury fashion house Chanel has raised prices on several of its best-selling handbags and jewelry items in South Korea by up to 10%, marking its third price hike this year and further straining consumers, especially brides-to-be preparing for weddings. Chanel Korea implemented the increases on Monday, raising prices on signature [...]

Foreign Luxury Fashion Brands Reach Out to Korean Art Scene

Foreign Luxury Fashion Brands Reach Out to Korean Art Scene

SEOUL, Sept. 6 (Korea Bizwire) — In recent days, foreign luxury fashion brands have been actively participating in Korean art-related exhibitions and events. The French fashion brand Chanel announced on Tuesday that it will showcase the ‘Now & Next’ video series, which highlights modern Korean artists, in collaboration with the international art fair Frieze, scheduled [...]

K-pop Fever Prompts Luxury Brands to Recruit S. Korean Singers as Brand Ambassadors

K-pop Fever Prompts Luxury Brands to Recruit S. Korean Singers as Brand Ambassadors

SEOUL, Jan. 25 (Korea Bizwire) — The worldwide popularity of K-pop is pushing global luxury brands to reach out to Korean celebrities. Jimin of K-pop super group BTS was recently selected to become Christian Dior’s brand ambassador. Another BTS member J-Hope participated in the Louis Vuitton Men’s Autumn-Winter 2023 Show last Thursday in Paris, France. [...]

Major Department Stores Add More Luxury Brand Shops

Major Department Stores Add More Luxury Brand Shops

SEOUL, Sept. 21 (Korea Bizwire) — South Korea’s major department store chains are actively adding more luxury brand shops specializing in men’s wear, women’s wear and shoes amid higher demand for luxury goods. Galleria Department Store, for instance, recently opened a Dior shoe shop at its Luxury Hall in southern Seoul, while Shinsegae Department Store [...]

Luxury Brands Show Oustanding Sales Performance Despite Price Hikes

Luxury Brands Show Oustanding Sales Performance Despite Price Hikes

SEOUL, April 22 (Korea Bizwire) — Overseas fashion and luxury brands including Louis Vuitton, Chanel, Hermes and others reported record earnings last year despite a series of price increases. Chanel Korea earned racked up 1.22 trillion won (US$987 million) in sales last year, up 31.6 percent from the previous year. The company earned 249 billion [...]