Luxury Brands Archives | Be Korea-savvy
Foreign Luxury Fashion Brands Reach Out to Korean Art Scene

Foreign Luxury Fashion Brands Reach Out to Korean Art Scene

SEOUL, Sept. 6 (Korea Bizwire) — In recent days, foreign luxury fashion brands have been actively participating in Korean art-related exhibitions and events. The French fashion brand Chanel announced on Tuesday that it will showcase the ‘Now & Next’ video series, which highlights modern Korean artists, in collaboration with the international art fair Frieze, scheduled [...]

K-pop Fever Prompts Luxury Brands to Recruit S. Korean Singers as Brand Ambassadors

K-pop Fever Prompts Luxury Brands to Recruit S. Korean Singers as Brand Ambassadors

SEOUL, Jan. 25 (Korea Bizwire) — The worldwide popularity of K-pop is pushing global luxury brands to reach out to Korean celebrities. Jimin of K-pop super group BTS was recently selected to become Christian Dior’s brand ambassador. Another BTS member J-Hope participated in the Louis Vuitton Men’s Autumn-Winter 2023 Show last Thursday in Paris, France. [...]

Female K-pop Idols to Hit Paris Fashion Week to Promote Luxury Brands

Female K-pop Idols to Hit Paris Fashion Week to Promote Luxury Brands

SEOUL, Sept. 29 (Korea Bizwire) — A large number of female K-pop stars have been invited to the ongoing Paris Fashion Week, proving the global popularity of the South Korean pop culture. The Paris Fashion Week, a series of designer presentations held semiannually in Paris, is one of the most-known Fashion Weeks around the world. [...]

Major Department Stores Add More Luxury Brand Shops

Major Department Stores Add More Luxury Brand Shops

SEOUL, Sept. 21 (Korea Bizwire) — South Korea’s major department store chains are actively adding more luxury brand shops specializing in men’s wear, women’s wear and shoes amid higher demand for luxury goods. Galleria Department Store, for instance, recently opened a Dior shoe shop at its Luxury Hall in southern Seoul, while Shinsegae Department Store [...]

Luxury Brands Show Oustanding Sales Performance Despite Price Hikes

Luxury Brands Show Oustanding Sales Performance Despite Price Hikes

SEOUL, April 22 (Korea Bizwire) — Overseas fashion and luxury brands including Louis Vuitton, Chanel, Hermes and others reported record earnings last year despite a series of price increases. Chanel Korea earned racked up 1.22 trillion won (US$987 million) in sales last year, up 31.6 percent from the previous year. The company earned 249 billion [...]

Retail Investors with Shares in Foreign Luxury Brands Enjoy Higher Returns

Retail Investors with Shares in Foreign Luxury Brands Enjoy Higher Returns

SEOUL, Dec. 31 (Korea Bizwire) — Retail investors who bought shares of foreign luxury brands such as Hermes, Louis Vuitton and Gucci enjoyed higher returns this year. According to data from the Korea Securities Depository, the most net-bought stock by domestic individual investors among those listed on the French stock market was Hermes International SCA. [...]