SEOUL, Sept. 7 (Korea Bizwire) – A recent investigation by the Seoul Metropolitan Government has revealed that only a small fraction of the five-star hotels in the city transparently display all-inclusive room rates on their website homepages, raising concerns about widespread deceptive marketing practices in the luxury hospitality sector. The study, conducted from June 10 to [...]
SEOUL, Sept. 5 (Korea Bizwire) — Luxury hotels in Seoul are seeing a soaring number of wedding reservations, primarily led by so-called “revenge spending” among brides who have struggled long enough under various restrictions imposed by the pandemic. Industry sources said that wedding reservations at luxury hotels like the Lotte Hotel Seoul, the Shilla Seoul, [...]
SEOUL, July 8 (Korea Bizwire) — Luxury hotels in downtown Seoul are speeding up efforts to promote ‘day use’ guestrooms normally available at cheaper inns. Last month, The Shilla Seoul’s ‘Daytime Kids Playroom’ reservations jumped by 30 percent compared to January. The ‘Daytime Kids Playroom’ package allows guests to use the hotel for 12 hours [...]
SEOUL, Sept. 8 (Korea Bizwire) — Once regarded as having an attitude towards customers bordering on arrogance, luxury hotels are making a about-face in the midst of the COVID-19 crisis. Luxury hotels have a strong sense of crisis that they may not be able to survive with old-fashioned services that have been in place for [...]
SEOUL, Sept. 1 (Korea Bizwire) — A string of new hotels by global hospitality chains are scheduled to open in South Korea, targeting the growing luxury and premium segments in Asia’s fourth-largest economy, industry analysts said Saturday. Andaz Gangnam is scheduled to open on Sept. 6, the first Andaz brand by Hyatt Hotels Corp. in [...]
SEOUL, Aug. 16 (Korea Bizwire) — The threshold for luxury hotels has been lowered, with the concept of ‘hocance’, a combination of “hotel + vacation” becoming one of the most common forms of travel. Even if guests do not stay overnight, hotels are turning into a place where guests can spend few hours together by [...]
SEOUL, Dec. 5 (Korea Bizwire) – A growing number of younger women are booking hotels for entertainment purposes, prompting luxury hotels to release packages targeted for the emerging customers, a Seoul-based online booking site said Monday. Hotel Time Commerce said women in their 30s accounted for 23.8 percent of reservations for luxury hotels via its [...]