SEOUL, Dec. 10 (Korea Bizwire) — Makers of e-cigarettes are employing an active marketing strategy, reaching out directly to consumers, industry officials said Monday. KT&G, Philip Morris Korea and British American Tobacco (BAT) Korea have all set up departments to exclusively promote sales of their e-cigarettes and are increasing the number of their street stores. [...]
SEOUL, Aug. 2 (Korea Bizwire) — South Korea’s top automaker Hyundai Motor Co. said Thursday it has launched its “#whatsnext” marketing campaign in Saudi Arabia following the Islamic country’s decision to allow women to drive cars. Saudi Arabia allowed women to drive cars for the first time on June 24. Hyundai said it released a [...]
SAN FRANCISCO, Jul. 4 (Korea Bizwire) — The leading mobile marketing platform, CleverTap, today announced its entry into the field of psychographic segmentation that sets a new standard for segmenting mobile app users. Psychographic segmentation is an industry-first machine learning capability that sits at the cornerstone of what CleverTap does – help growth marketers deliver [...]
SEOUL, Jun. 29 (Korea Bizwire) — Kim Min-kyung, a 23-year-old newlywed, says her life revolves around Instagram, from getting tips to buying beauty products. She is a huge fan of Im Ji-hyun, an online celebrity and beauty guru with over 7.9 million followers who avidly keep close tabs on her every move. Im is better [...]
SEOUL, Jun. 20 (Korea Bizwire) — Samsung Electronics Co., which released its Galaxy S9 smartphone earlier this year, is carrying out various marketing programs around the globe to bolster weaker-than-expected sales of its flagship device, industry watchers said Wednesday. The South Korean tech giant joined forces with Ya Ge, a popular restaurant in Taiwan, showcasing [...]
SEOUL, Jun. 19 (Korea Bizwire) — With the Korean national soccer team falling to Sweden in its first match at the 2018 World Cup in Russia, analysts have noted that marketing efforts in the food and beverage industry, which usually plays up the international event, haven’t gained much traction this time around. Although larger issues [...]
New York, May 1 (Korea Bizwire) — Symphony Talent, a leading Talent Acquisition solutions provider, today announced additions to its global client base across a diversified field of industries, demonstrating the company’s continued momentum in applying its data-driven, consumer marketing approach in the HR tech and Employer Branding space through the company’s Hodes, M-Cloud and [...]
DALLAS, Mar. 21 (Korea Bizwire) — Symphony RetailAI, the leading global provider of Artificial Intelligence-enabled decision platforms, solutions and customer-centric insights that drive validated growth for retailers and CPG manufacturers, today announced that Big C is implementing its SR Personalized Marketing solution. Headquartered in Bangkok, Thailand, Big C is a leading omnichannel retailer in Thailand [...]
SEOUL, June. 21 (Korea Bizwire) — With the advent of technology, South Korean shopping channels as we know them are in for a dramatic makeover. The massive conglomerates behind many of these channels are increasingly tapping comedians and internet stars to be the face of their sales broadcasts through digital platforms. One industry powerhouse leading the [...]
SEOUL, May 29 (Korea Bizwire) – The latest marketing trend among imported luxury automakers is the introduction of “Korea Edition” models. According to industry watchers, McLaren Seoul is launching five limited edition models of the 570S Korea Edition, based on the McLaren 570S Coupe and manufactured by the McLaren Special Operations division. To be sold [...]