marketing Archives | Be Korea-savvy
Department Stores Transform Outlets from Shopping Centers to Culture Spaces

Department Stores Transform Outlets from Shopping Centers to Culture Spaces

SEOUL, Nov. 19 (Korea Bizwire) — South Korean department stores are on track to transform their outlets from simple shopping centers into culture spaces. Lotte Department Store, for example, started setting up experience-focused cultural facilities within its outlets across the country last year. The company’s flagship store in Jamsil, southern Seoul, is running a cultural [...]

Department Stores Undergo Renovations to Attract Future VIP Shoppers

Department Stores Undergo Renovations to Attract Future VIP Shoppers

SEOUL, Sept. 23 (Korea Bizwire) — Department stores are undergoing renovations to attract the so-called MZ generation, encompassing the Millennials and Generation Z. After its first renovation in 11 years, Hyundai Department Store’s Jungdong Branch reopened the ‘U-Plex’ Fashion House on Wednesday in Bucheon, west of Seoul. The store houses 130 domestic and international fashion [...]

CUHK Business School Research Looks at How Companies Can Tailor Product Variety to Maximise Influencer Marketing

CUHK Business School Research Looks at How Companies Can Tailor Product Variety to Maximise Influencer Marketing

HONG KONG, CHINA, Sept. 17 (Korea Bizwire) - We live in the age of the social influencer. Nowadays, with the development of the internet and the growth of social media, it is increasingly easy for consumers to post a comment or a picture of a product and to notice whether somebody else uses or praises a [...]

Samsung Joins Hands with Local Fashion Accessory Brand for Galaxy Note 20 Marketing

Samsung Joins Hands with Local Fashion Accessory Brand for Galaxy Note 20 Marketing

SEOUL, Aug. 27 (Korea Bizwire) — Samsung Electronics Co. said Thursday it has joined hands with a local fashion accessory brand to conduct various marketing activities for the Galaxy Note 20 phablet as the tech company tries to boost sales of the flagship mobile device. Samsung will collaborate with Joseph&Stacey, a Seoul-based handbag and wallet [...]

“Untact” Marketing Prevails in Automobile Market

“Untact” Marketing Prevails in Automobile Market

SEOUL, June 16 (Korea Bizwire) — Amid a growing trend towards avoiding person-to-person interaction due to the spread of the coronavirus, a new type of advertising called “untact marketing” is prevailing in the South Korean automobile market. The newly-coined term “untact” refers to non-face-to-face contact. According to industry sources on Saturday, this type of marketing [...]

BTS Tweaks K-pop Marketing Playbook with ‘Map of the Soul: 7′

BTS Tweaks K-pop Marketing Playbook with ‘Map of the Soul: 7′

SEOUL, Jan. 21 (Korea Bizwire) — Following the smartly organized, decadelong K-pop marketing formula, boy band BTS has unexceptionally heralded its new album releases with advance teaser videos and music samples during its past seven-year career. But instead of getting advance SNS hints and teasers about the band’s newest song, fans of BTS were completely [...]

“Experience Stores” Offer Customers a Chance to Try Before Buying Online

“Experience Stores” Offer Customers a Chance to Try Before Buying Online

SEOUL, Dec. 9 (Korea Bizwire) — With a growing number of consumers choosing and purchasing products online or on mobile devices, hands-on stores that target such customers are becoming a new marketing trend. “Amore Seongsu,” which opened in early October as a customer experience-oriented store of AmorePacific Corp., a South Korean cosmetics giant, had surpassed [...]

Pengsoo Effect Being Felt in Travel Industry

Pengsoo Effect Being Felt in Travel Industry

SEOUL, Dec. 3 (Korea Bizwire) — Pengsoo, an Educational Broadcasting System (EBS) penguin character who is receiving nationwide popularity, is even taking over the travel industry. According to a recent analysis of airline data by online travel agency Trip.com, search volume to Argentina’s Ushuaia from September to mid-November increased 227 percent year-on-year, since the popularity [...]

Uniqlo’s Marketing Offensive Raises Controversy

Uniqlo’s Marketing Offensive Raises Controversy

SEOUL, Nov. 21 (Korea Bizwire) — Uniqlo has sparked yet another round of controversy by distributing free Heattech shirts as part of a new marketing offensive. The Japanese apparel company, as part of its 15th Anniversary promotional event, is giving out 100,000 heat-tech shirts on a first come, first served basis to all customers purchasing [...]