marketing Archives | Be Korea-savvy
Makgeolli Broadens Horizons with New Products

Makgeolli Broadens Horizons with New Products

SEOUL, May 30 (Korea Bizwire) — South Korea’s food and beverage industry is releasing a new series of products made with “makgeolli,” a traditional grain-based alcoholic drink, for the summer season. Kooksoondang Brewery Co. on Wednesday is releasing a new makgeolli mixed with Lotte Chilsung Beverage Co.’s Chilsung Cider carbonated beverage. The product comes in [...]

Cafe Franchises Scramble to Accept Pets

Cafe Franchises Scramble to Accept Pets

SEOUL, Jan. 11 (Korea Bizwire) — Cafe franchises are scrambling to introduce pet-related services for so-called ‘pet-fams’, or family customers with pets. Starbucks Coffee Korea’s Namyangju outlet in Gyeonggi Province, which opened last Friday, has a 330-square-meter outdoor pet park that’s open to customers and their pets. It is the first time for a Starbucks [...]

Convenience Stores Scramble to Boost Wine Sales

Convenience Stores Scramble to Boost Wine Sales

SEOUL, Jan. 7 (Korea Bizwire) — The rising popularity of wine is encouraging convenience stores to release new products in the new year, bolstering their marketing offensive. Emart24 sold 3.05 million bottles of wine last year, including a record-breaking 750,000 in December alone. The convenience store chain plans to open up to 4,000 stores specializing [...]

Retail Industry Ramps Up ‘Tiger’ Marketing in the Year of the Tiger

Retail Industry Ramps Up ‘Tiger’ Marketing in the Year of the Tiger

SEOUL, Jan. 3 (Korea Bizwire) — As the Year of the Tiger in the Chinese zodiac begins, the retail industry is promoting a variety of products using tiger characters. Shinsegae Department Store showed off a variety of products with tiger designs for babies, toddlers and children. The retailer teamed up with premium children’s clothing brand [...]

Ahead of Year-end Shopping Season, TV Makers Roll Out Larger Models

Ahead of Year-end Shopping Season, TV Makers Roll Out Larger Models

SEOUL, Nov. 15 (Korea Bizwire) — With the year-end shopping season close at hand, South Korea’s major TV manufacturers are going all-out to strengthen their appeal to the consumers who are opting for larger TVs. According to the U.S. website of Samsung Electronics Co., the company’s mini LED TV 8K Neo QLED TV is now selling [...]

Retailers Scramble to Use Metaverse Platform for Marketing and Recruiting

Retailers Scramble to Use Metaverse Platform for Marketing and Recruiting

SEOUL, Nov. 8 (Korea Bizwire) — South Korean retailers are increasingly turning to metaverse platforms for marketing. Metaverse, a combination of meta (meaning beyond) and verse (from universe), refers to a three-dimensional virtual shared world in which all activities can take place with the help of augmented- and virtual-reality services. BGF Retail Co., the operator [...]