marketing Archives | Be Korea-savvy
Ahead of Year-end Shopping Season, TV Makers Roll Out Larger Models

Ahead of Year-end Shopping Season, TV Makers Roll Out Larger Models

SEOUL, Nov. 15 (Korea Bizwire) — With the year-end shopping season close at hand, South Korea’s major TV manufacturers are going all-out to strengthen their appeal to the consumers who are opting for larger TVs. According to the U.S. website of Samsung Electronics Co., the company’s mini LED TV 8K Neo QLED TV is now selling [...]

Retailers Scramble to Use Metaverse Platform for Marketing and Recruiting

Retailers Scramble to Use Metaverse Platform for Marketing and Recruiting

SEOUL, Nov. 8 (Korea Bizwire) — South Korean retailers are increasingly turning to metaverse platforms for marketing. Metaverse, a combination of meta (meaning beyond) and verse (from universe), refers to a three-dimensional virtual shared world in which all activities can take place with the help of augmented- and virtual-reality services. BGF Retail Co., the operator [...]

Businesses Turn to ‘Plogging’ for Better Marketing

Businesses Turn to ‘Plogging’ for Better Marketing

SEOUL, Oct. 7 (Korea Bizwire) — An increasing number of business marketers are using ‘plogging,’ the act of picking up trash while jogging, to polish company reputations as responsible participants in environmental, social and governance (ESG) management. South Korea’s top cosmetics maker Amorepacific Corp.’s eco-friendly brand Innisfree recently joined hands with marine waste collectors on [...]

Home Appliance Makers Compete over MZ Generation

Home Appliance Makers Compete over MZ Generation

SEOUL, Sept. 23 (Korea Bizwire) — Home appliance manufacturers are diversifying their marketing strategies to win the hearts of the new and upcoming MZ generation, born between the 1980s and 2000s. Samsung Electronics Co. appeared on Naver Live Commerce to release and sell the new multifunctional cooking appliance BESPOKE Qooker while its rival LG Electronics [...]

Competition Heats Up over ‘My-nique’ Products to Appeal to MZ Generation

Competition Heats Up over ‘My-nique’ Products to Appeal to MZ Generation

SEOUL, Aug. 23 (Korea Bizwire) — So-called ‘my-nique’ products that emphasize the diversity of personal taste and originality are rising as a new marketing strategy for companies targeting the “MZ generation,” a Korean term referring to millennials and Generation Z. The food and beverage industry has recently come up with limited edition items to attract [...]

Tepid Olympic Marketing in F&B, Restaurant Industries amid COVID-19

Tepid Olympic Marketing in F&B, Restaurant Industries amid COVID-19

SEOUL, July 23 (Korea Bizwire) — Despite the opening of the Tokyo Olympics right around the corner, Olympic marketing activities in the South Korean restaurant and food and beverage industries remain uncharacteristically tepid. This reflects that the sentiment that Olympic fever is not as strong as in the past due to the pandemic. Coca-Cola Beverage [...]