marketing Archives | Be Korea-savvy
Pengsoo Effect Being Felt in Travel Industry

Pengsoo Effect Being Felt in Travel Industry

SEOUL, Dec. 3 (Korea Bizwire) — Pengsoo, an Educational Broadcasting System (EBS) penguin character who is receiving nationwide popularity, is even taking over the travel industry. According to a recent analysis of airline data by online travel agency Trip.com, search volume to Argentina’s Ushuaia from September to mid-November increased 227 percent year-on-year, since the popularity [...]

Uniqlo’s Marketing Offensive Raises Controversy

Uniqlo’s Marketing Offensive Raises Controversy

SEOUL, Nov. 21 (Korea Bizwire) — Uniqlo has sparked yet another round of controversy by distributing free Heattech shirts as part of a new marketing offensive. The Japanese apparel company, as part of its 15th Anniversary promotional event, is giving out 100,000 heat-tech shirts on a first come, first served basis to all customers purchasing [...]

Shopping Mall Engages Enthusiasts for Future Marketing

Shopping Mall Engages Enthusiasts for Future Marketing

SEOUL, Nov. 18 (Korea Bizwire) — A retail company is engaging with so-called ‘manias’ as part of its marketing strategy, as they are rising as new major consumers capable of offering useful advice for product development. Homeplus Co., a South Korean hypermarket chain operator, plans to hold a ‘Club Week’ until November 27, during which [...]

Samsung to Overhaul Marketing Strategy for Tokyo Olympics

Samsung to Overhaul Marketing Strategy for Tokyo Olympics

SEOUL, Oct. 21 (Korea Bizwire) — Samsung Electronics Co., an official sponsor for the 2020 Tokyo Olympics, has decided to overhaul its marketing strategy for the upcoming Olympic Games amid a prolonged dispute between South Korea and Japan. Samsung reportedly plans to remove the company name from all advertisements for the Olympics, and replace it [...]

S. Korea to Ban Marketing Activities for E-cigarettes

S. Korea to Ban Marketing Activities for E-cigarettes

SEOUL, Sept. 17 (Korea Bizwire) — Cigarette manufacturers will no longer be allowed to conduct various marketing activities for electronic devices used for smoking electronic cigarettes. The Ministry of Health and Welfare announced on Monday that new legislation will soon be implemented to ban such activities. The new legislation classifies electronic cigarettes as tobacco products [...]

4C Recognized as a Leader in Independent Analyst Report on Cross-Channel Video Advertising Platforms

4C Recognized as a Leader in Independent Analyst Report on Cross-Channel Video Advertising Platforms

CHICAGO, Aug. 29 (Korea Bizwire) — 4C, a global data science and marketing technology company, today announced that Forrester Research, a leading global research and advisory firm, has ranked 4C as a Leader in its report “The Forrester New Wave™: Cross-Channel Video Advertising Platforms, Q3 2019,” published today. For the evaluation, the 13 most significant [...]

Now or Never: Food Service Industry Turns to Limited Edition Marketing

Now or Never: Food Service Industry Turns to Limited Edition Marketing

SEOUL, Jun. 20 (Korea Bizwire) — “Limited edition marketing” is emerging as a new relief pitcher in the food and restaurant industries, which are struggling with thinning consumer wallets. There was a buzz on SNS that the fried chicken and burger franchise Kentucky Fried Chicken (KFC) would sell fried chicken skin since the morning of [...]

Hotels Boost Competitiveness Through Differentiated Content

Hotels Boost Competitiveness Through Differentiated Content

SEOUL, May 28 (Korea Bizwire) — As competition in the hotel industry grows and the customer base expands, attempts are being made to implement differentiated content and marketing for each hotel. In the past, competition focused on how luxurious facilities and services were, but now it is about how unique and customer-centered the hotels are. [...]

E-cigarette Makers Using Aggressive Marketing Tactics

E-cigarette Makers Using Aggressive Marketing Tactics

SEOUL, Dec. 10 (Korea Bizwire) — Makers of e-cigarettes are employing an active marketing strategy, reaching out directly to consumers, industry officials said Monday. KT&G, Philip Morris Korea and British American Tobacco (BAT) Korea have all set up departments to exclusively promote sales of their e-cigarettes and are increasing the number of their street stores. [...]