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S. Korea to Ban Marketing Activities for E-cigarettes

S. Korea to Ban Marketing Activities for E-cigarettes

SEOUL, Sept. 17 (Korea Bizwire) — Cigarette manufacturers will no longer be allowed to conduct various marketing activities for electronic devices used for smoking electronic cigarettes. The Ministry of Health and Welfare announced on Monday that new legislation will soon be implemented to ban such activities. The new legislation classifies electronic cigarettes as tobacco products [...]

4C Recognized as a Leader in Independent Analyst Report on Cross-Channel Video Advertising Platforms

4C Recognized as a Leader in Independent Analyst Report on Cross-Channel Video Advertising Platforms

CHICAGO, Aug. 29 (Korea Bizwire) — 4C, a global data science and marketing technology company, today announced that Forrester Research, a leading global research and advisory firm, has ranked 4C as a Leader in its report “The Forrester New Wave™: Cross-Channel Video Advertising Platforms, Q3 2019,” published today. For the evaluation, the 13 most significant [...]

Now or Never: Food Service Industry Turns to Limited Edition Marketing

Now or Never: Food Service Industry Turns to Limited Edition Marketing

SEOUL, Jun. 20 (Korea Bizwire) — “Limited edition marketing” is emerging as a new relief pitcher in the food and restaurant industries, which are struggling with thinning consumer wallets. There was a buzz on SNS that the fried chicken and burger franchise Kentucky Fried Chicken (KFC) would sell fried chicken skin since the morning of [...]

Hotels Boost Competitiveness Through Differentiated Content

Hotels Boost Competitiveness Through Differentiated Content

SEOUL, May 28 (Korea Bizwire) — As competition in the hotel industry grows and the customer base expands, attempts are being made to implement differentiated content and marketing for each hotel. In the past, competition focused on how luxurious facilities and services were, but now it is about how unique and customer-centered the hotels are. [...]

E-cigarette Makers Using Aggressive Marketing Tactics

E-cigarette Makers Using Aggressive Marketing Tactics

SEOUL, Dec. 10 (Korea Bizwire) — Makers of e-cigarettes are employing an active marketing strategy, reaching out directly to consumers, industry officials said Monday. KT&G, Philip Morris Korea and British American Tobacco (BAT) Korea have all set up departments to exclusively promote sales of their e-cigarettes and are increasing the number of their street stores. [...]

Hyundai Launches Program Targeting Female Drivers in Saudi Arabia

Hyundai Launches Program Targeting Female Drivers in Saudi Arabia

SEOUL, Aug. 2 (Korea Bizwire) — South Korea’s top automaker Hyundai Motor Co. said Thursday it has launched its “#whatsnext” marketing campaign in Saudi Arabia following the Islamic country’s decision to allow women to drive cars. Saudi Arabia allowed women to drive cars for the first time on June 24. Hyundai said it released a [...]

CleverTap Mobile Marketing Solution is the First to Market to Make an Entry into Psychographic Segmentation, Powered by Machine Learning

CleverTap Mobile Marketing Solution is the First to Market to Make an Entry into Psychographic Segmentation, Powered by Machine Learning

SAN FRANCISCO, Jul. 4 (Korea Bizwire) — The leading mobile marketing platform, CleverTap, today announced its entry into the field of psychographic segmentation that sets a new standard for segmenting mobile app users. Psychographic segmentation is an industry-first machine learning capability that sits at the cornerstone of what CleverTap does – help growth marketers deliver [...]

Social Media Influencers Next Big Thing for Retail Marketing

Social Media Influencers Next Big Thing for Retail Marketing

SEOUL, Jun. 29 (Korea Bizwire) — Kim Min-kyung, a 23-year-old newlywed, says her life revolves around Instagram, from getting tips to buying beauty products. She is a huge fan of Im Ji-hyun, an online celebrity and beauty guru with over 7.9 million followers who avidly keep close tabs on her every move. Im is better [...]

Samsung Launching New Marketing Campaign for Galaxy S9

Samsung Launching New Marketing Campaign for Galaxy S9

SEOUL, Jun. 20 (Korea Bizwire) — Samsung Electronics Co., which released its Galaxy S9 smartphone earlier this year, is carrying out various marketing programs around the globe to bolster weaker-than-expected sales of its flagship device, industry watchers said Wednesday. The South Korean tech giant joined forces with Ya Ge, a popular restaurant in Taiwan, showcasing [...]

World Cup Fever Wanes as South Korea Loses Opening Match

World Cup Fever Wanes as South Korea Loses Opening Match

SEOUL, Jun. 19 (Korea Bizwire) — With the Korean national soccer team falling to Sweden in its first match at the 2018 World Cup in Russia, analysts have noted that marketing efforts in the food and beverage industry, which usually plays up the international event, haven’t gained much traction this time around. Although larger issues [...]