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Retail Industry Ramps Up ‘Tiger’ Marketing in the Year of the Tiger

Retail Industry Ramps Up ‘Tiger’ Marketing in the Year of the Tiger

SEOUL, Jan. 3 (Korea Bizwire) — As the Year of the Tiger in the Chinese zodiac begins, the retail industry is promoting a variety of products using tiger characters. Shinsegae Department Store showed off a variety of products with tiger designs for babies, toddlers and children. The retailer teamed up with premium children’s clothing brand [...]

Ahead of Year-end Shopping Season, TV Makers Roll Out Larger Models

Ahead of Year-end Shopping Season, TV Makers Roll Out Larger Models

SEOUL, Nov. 15 (Korea Bizwire) — With the year-end shopping season close at hand, South Korea’s major TV manufacturers are going all-out to strengthen their appeal to the consumers who are opting for larger TVs. According to the U.S. website of Samsung Electronics Co., the company’s mini LED TV 8K Neo QLED TV is now selling [...]

Retailers Scramble to Use Metaverse Platform for Marketing and Recruiting

Retailers Scramble to Use Metaverse Platform for Marketing and Recruiting

SEOUL, Nov. 8 (Korea Bizwire) — South Korean retailers are increasingly turning to metaverse platforms for marketing. Metaverse, a combination of meta (meaning beyond) and verse (from universe), refers to a three-dimensional virtual shared world in which all activities can take place with the help of augmented- and virtual-reality services. BGF Retail Co., the operator [...]

Businesses Turn to ‘Plogging’ for Better Marketing

Businesses Turn to ‘Plogging’ for Better Marketing

SEOUL, Oct. 7 (Korea Bizwire) — An increasing number of business marketers are using ‘plogging,’ the act of picking up trash while jogging, to polish company reputations as responsible participants in environmental, social and governance (ESG) management. South Korea’s top cosmetics maker Amorepacific Corp.’s eco-friendly brand Innisfree recently joined hands with marine waste collectors on [...]