SEOUL, Sept. 20 (Korea Bizwire) – In a bid to strengthen consumer connections and maximize brand experiences, South Korea’s advertising industry is increasingly turning to experiential marketing strategies. This approach, which goes beyond simply promoting products or services, allows consumers to actively participate and engage with brands, effectively building stronger emotional bonds. One recent example of [...]
SEOUL, Nov. 6 (Korea Bizwire) – South Korea’s major department stores are turning their attention to the “vintage” trend to attract the MZ generation, those born between the early 1980s and early 2000s, who are emerging as their primary consumer base. Recognizing that the MZ generation is sensitive to value consumption and familiar with secondhand transactions, [...]
SEOUL, Oct. 27 (Korea Bizwire) – As the COVID-19 pandemic has prolonged the prevalence of non-face-to-face shopping, apparel and cosmetics companies are intensifying their online marketing strategies, specifically targeting Generation MZ (those born between the early 1980s and early 2000s). This younger demographic is increasingly recognizing the advantages of online shopping, which has led to a [...]
SEOUL, July 11 (Korea Bizwire) — Brokerage firms in South Korea are engaged in a marketing war, offering commission discounts to attract individual investors interested in trading stocks overseas. Mirae Asset Securities Co. has launched a promotional event, allowing individual investors to buy U.S. stocks online without paying any commissions until the end of this [...]
SEOUL, June 13 (Korea Bizwire) — A variety of businesses, including major retailers, are enhancing their marketing campaigns related to the upcoming 2023 BTS Festa, which will celebrate the 10th debut anniversary of the K-pop supergroup BTS. Kurly Corp., the operator of the e-grocery platform Market Kurly, is planning to host a special promotional event [...]
SEOUL, March 29 (Korea Bizwire) — Marketing campaigns and administrative service initiatives targeting office workers during rush hour are becoming increasingly popular. The Seoul Metropolitan Government announced that it would be offering free labor counseling services at 22 major subway stations during workers’ evening commute. The program will provide certified labor lawyers who offer one-on-one [...]
SEOUL, July 13 (Korea Bizwire) — South Korean refiner Hyundai Oilbank Co. is coming up with various ideas to provide new experiences to customers. The company said Tuesday it will set up an LED display on the outer wall of a local gas station in Seoul’s Dongjak District to exhibit digital artwork. For July, some [...]
SEOUL, May 30 (Korea Bizwire) — South Korea’s food and beverage industry is releasing a new series of products made with “makgeolli,” a traditional grain-based alcoholic drink, for the summer season. Kooksoondang Brewery Co. on Wednesday is releasing a new makgeolli mixed with Lotte Chilsung Beverage Co.’s Chilsung Cider carbonated beverage. The product comes in [...]
SEOUL, Jan. 11 (Korea Bizwire) — Cafe franchises are scrambling to introduce pet-related services for so-called ‘pet-fams’, or family customers with pets. Starbucks Coffee Korea’s Namyangju outlet in Gyeonggi Province, which opened last Friday, has a 330-square-meter outdoor pet park that’s open to customers and their pets. It is the first time for a Starbucks [...]
SEOUL, Jan. 7 (Korea Bizwire) — The rising popularity of wine is encouraging convenience stores to release new products in the new year, bolstering their marketing offensive. Emart24 sold 3.05 million bottles of wine last year, including a record-breaking 750,000 in December alone. The convenience store chain plans to open up to 4,000 stores specializing [...]