marketing Archives | Be Korea-savvy
BTS Tweaks K-pop Marketing Playbook with ‘Map of the Soul: 7′

BTS Tweaks K-pop Marketing Playbook with ‘Map of the Soul: 7′

SEOUL, Jan. 21 (Korea Bizwire) — Following the smartly organized, decadelong K-pop marketing formula, boy band BTS has unexceptionally heralded its new album releases with advance teaser videos and music samples during its past seven-year career. But instead of getting advance SNS hints and teasers about the band’s newest song, fans of BTS were completely [...]

“Experience Stores” Offer Customers a Chance to Try Before Buying Online

“Experience Stores” Offer Customers a Chance to Try Before Buying Online

SEOUL, Dec. 9 (Korea Bizwire) — With a growing number of consumers choosing and purchasing products online or on mobile devices, hands-on stores that target such customers are becoming a new marketing trend. “Amore Seongsu,” which opened in early October as a customer experience-oriented store of AmorePacific Corp., a South Korean cosmetics giant, had surpassed [...]

Pengsoo Effect Being Felt in Travel Industry

Pengsoo Effect Being Felt in Travel Industry

SEOUL, Dec. 3 (Korea Bizwire) — Pengsoo, an Educational Broadcasting System (EBS) penguin character who is receiving nationwide popularity, is even taking over the travel industry. According to a recent analysis of airline data by online travel agency Trip.com, search volume to Argentina’s Ushuaia from September to mid-November increased 227 percent year-on-year, since the popularity [...]

Uniqlo’s Marketing Offensive Raises Controversy

Uniqlo’s Marketing Offensive Raises Controversy

SEOUL, Nov. 21 (Korea Bizwire) — Uniqlo has sparked yet another round of controversy by distributing free Heattech shirts as part of a new marketing offensive. The Japanese apparel company, as part of its 15th Anniversary promotional event, is giving out 100,000 heat-tech shirts on a first come, first served basis to all customers purchasing [...]

Shopping Mall Engages Enthusiasts for Future Marketing

Shopping Mall Engages Enthusiasts for Future Marketing

SEOUL, Nov. 18 (Korea Bizwire) — A retail company is engaging with so-called ‘manias’ as part of its marketing strategy, as they are rising as new major consumers capable of offering useful advice for product development. Homeplus Co., a South Korean hypermarket chain operator, plans to hold a ‘Club Week’ until November 27, during which [...]

Samsung to Overhaul Marketing Strategy for Tokyo Olympics

Samsung to Overhaul Marketing Strategy for Tokyo Olympics

SEOUL, Oct. 21 (Korea Bizwire) — Samsung Electronics Co., an official sponsor for the 2020 Tokyo Olympics, has decided to overhaul its marketing strategy for the upcoming Olympic Games amid a prolonged dispute between South Korea and Japan. Samsung reportedly plans to remove the company name from all advertisements for the Olympics, and replace it [...]

S. Korea to Ban Marketing Activities for E-cigarettes

S. Korea to Ban Marketing Activities for E-cigarettes

SEOUL, Sept. 17 (Korea Bizwire) — Cigarette manufacturers will no longer be allowed to conduct various marketing activities for electronic devices used for smoking electronic cigarettes. The Ministry of Health and Welfare announced on Monday that new legislation will soon be implemented to ban such activities. The new legislation classifies electronic cigarettes as tobacco products [...]

4C Recognized as a Leader in Independent Analyst Report on Cross-Channel Video Advertising Platforms

4C Recognized as a Leader in Independent Analyst Report on Cross-Channel Video Advertising Platforms

CHICAGO, Aug. 29 (Korea Bizwire) — 4C, a global data science and marketing technology company, today announced that Forrester Research, a leading global research and advisory firm, has ranked 4C as a Leader in its report “The Forrester New Wave™: Cross-Channel Video Advertising Platforms, Q3 2019,” published today. For the evaluation, the 13 most significant [...]

Now or Never: Food Service Industry Turns to Limited Edition Marketing

Now or Never: Food Service Industry Turns to Limited Edition Marketing

SEOUL, Jun. 20 (Korea Bizwire) — “Limited edition marketing” is emerging as a new relief pitcher in the food and restaurant industries, which are struggling with thinning consumer wallets. There was a buzz on SNS that the fried chicken and burger franchise Kentucky Fried Chicken (KFC) would sell fried chicken skin since the morning of [...]