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E-cigarette Makers Using Aggressive Marketing Tactics

E-cigarette Makers Using Aggressive Marketing Tactics

SEOUL, Dec. 10 (Korea Bizwire) — Makers of e-cigarettes are employing an active marketing strategy, reaching out directly to consumers, industry officials said Monday. KT&G, Philip Morris Korea and British American Tobacco (BAT) Korea have all set up departments to exclusively promote sales of their e-cigarettes and are increasing the number of their street stores. [...]

Hyundai Launches Program Targeting Female Drivers in Saudi Arabia

Hyundai Launches Program Targeting Female Drivers in Saudi Arabia

SEOUL, Aug. 2 (Korea Bizwire) — South Korea’s top automaker Hyundai Motor Co. said Thursday it has launched its “#whatsnext” marketing campaign in Saudi Arabia following the Islamic country’s decision to allow women to drive cars. Saudi Arabia allowed women to drive cars for the first time on June 24. Hyundai said it released a [...]

CleverTap Mobile Marketing Solution is the First to Market to Make an Entry into Psychographic Segmentation, Powered by Machine Learning

CleverTap Mobile Marketing Solution is the First to Market to Make an Entry into Psychographic Segmentation, Powered by Machine Learning

SAN FRANCISCO, Jul. 4 (Korea Bizwire) — The leading mobile marketing platform, CleverTap, today announced its entry into the field of psychographic segmentation that sets a new standard for segmenting mobile app users. Psychographic segmentation is an industry-first machine learning capability that sits at the cornerstone of what CleverTap does – help growth marketers deliver [...]

Social Media Influencers Next Big Thing for Retail Marketing

Social Media Influencers Next Big Thing for Retail Marketing

SEOUL, Jun. 29 (Korea Bizwire) — Kim Min-kyung, a 23-year-old newlywed, says her life revolves around Instagram, from getting tips to buying beauty products. She is a huge fan of Im Ji-hyun, an online celebrity and beauty guru with over 7.9 million followers who avidly keep close tabs on her every move. Im is better [...]

Samsung Launching New Marketing Campaign for Galaxy S9

Samsung Launching New Marketing Campaign for Galaxy S9

SEOUL, Jun. 20 (Korea Bizwire) — Samsung Electronics Co., which released its Galaxy S9 smartphone earlier this year, is carrying out various marketing programs around the globe to bolster weaker-than-expected sales of its flagship device, industry watchers said Wednesday. The South Korean tech giant joined forces with Ya Ge, a popular restaurant in Taiwan, showcasing [...]

World Cup Fever Wanes as South Korea Loses Opening Match

World Cup Fever Wanes as South Korea Loses Opening Match

SEOUL, Jun. 19 (Korea Bizwire) — With the Korean national soccer team falling to Sweden in its first match at the 2018 World Cup in Russia, analysts have noted that marketing efforts in the food and beverage industry, which usually plays up the international event, haven’t gained much traction this time around. Although larger issues [...]

Symphony Talent Continues Growth, Adds New Clients

Symphony Talent Continues Growth, Adds New Clients

New York, May 1 (Korea Bizwire) — Symphony Talent, a leading Talent Acquisition solutions provider, today announced additions to its global client base across a diversified field of industries, demonstrating the company’s continued momentum in applying its data-driven, consumer marketing approach in the HR tech and Employer Branding space through the company’s Hodes, M-Cloud and [...]

Big C Engages Its Customers Across Southeast Asia with Personalized Marketing

Big C Engages Its Customers Across Southeast Asia with Personalized Marketing

DALLAS, Mar. 21 (Korea Bizwire) — Symphony RetailAI, the leading global provider of Artificial Intelligence-enabled decision platforms, solutions and customer-centric insights that drive validated growth for retailers and CPG manufacturers, today announced that Big C is implementing its SR Personalized Marketing solution. Headquartered in Bangkok, Thailand, Big C is a leading omnichannel retailer in Thailand [...]

Korea’s Homeshopping Enlists Help of Comedians, YouTube Stars

Korea’s Homeshopping Enlists Help of Comedians, YouTube Stars

SEOUL, June. 21 (Korea Bizwire) — With the advent of technology, South Korean shopping channels as we know them are in for a dramatic makeover.  The massive conglomerates behind many of these channels are increasingly tapping comedians and internet stars to be the face of their sales broadcasts through digital platforms. One industry powerhouse leading the [...]

Overseas Automakers Targeting Local Consumers with “South Korea Editions”

Overseas Automakers Targeting Local Consumers with “South Korea Editions”

SEOUL, May 29 (Korea Bizwire) – The latest marketing trend among imported luxury automakers is the introduction of “Korea Edition” models.  According to industry watchers, McLaren Seoul is launching five limited edition models of the 570S Korea Edition, based on the McLaren 570S Coupe and manufactured by the McLaren Special Operations division.  To be sold [...]