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Mattel Acquires Majority Stake in Korea’s Leading Toymaker

Mattel Acquires Majority Stake in Korea’s Leading Toymaker

SEOUL, Oct. 11 (Korea Bizwire) – Sonokong, one of Korea’s oldest toymakers, has sold a majority stake in its operations to Mattel, an American toy manufacturer best known for its Barbie dolls.  Sonokong Chairman Choi Sin-gyu sold 11.99 percent of his shares to a Mattel affiliate, Mattel Marketing Holdings, for 13.9 billion won ($12.9 million), [...]

Boys & Girls Clubs of America and Mattel Invite Consumers to “Share the Play”

Boys & Girls Clubs of America and Mattel Invite Consumers to “Share the Play”

ATLANTA, July 10, 2014 (Korea Bizwire)–Building on a successful multi-year partnership that has helped  thousands of young people learn, grow and play, Boys & Girls Clubs of  America (BGCA) and Mattel (MAT) today announced a new toy and  game donation program to provide children with greater access to play. Called “Share the Play,” the program [...]

Mattel Blasts Off BOOMco.™ the Next Generation in Adrenaline-Fueled Fun

Mattel Blasts Off BOOMco.™ the Next Generation in Adrenaline-Fueled Fun

EL SEGUNDO, Calif., April 2, 2014 (Korea Bizwire) – Mattel brings new style and attitude to active play with BOOMco.™,  a ground-breaking innovation in blaster technology. Only BOOMco.™ uses  Smart Stick™, a cutting-edge dart and target system that’s paired with  amped-up blasters to bring kids the ultimate in high-energy play.  Celebrating its global launch, product is [...]