SEOUL, Mar. 28 (Korea Bizwire) — Mattel Inc., the manufacturer of Barbie Dolls, introduced a new doll collection of the famous South Korean idol group BTS. Mattel released photos of the new BTS dolls on Twitter on Tuesday. Mattel has been getting BTS fans excited over the past couple days by releasing teasers of the [...]
SEOUL, Jan. 9 (Korea Bizwire) — Mattel Inc., an American multinational toy manufacturing company famous for its Barbie dolls, plans to develop new dolls designed after BTS, an internationally acclaimed boy band from South Korea. The company tweeted on Sunday that it is going to bring “official BTS dolls to millions around the world.” Mattel [...]
SEOUL, Oct. 11 (Korea Bizwire) – Sonokong, one of Korea’s oldest toymakers, has sold a majority stake in its operations to Mattel, an American toy manufacturer best known for its Barbie dolls. Sonokong Chairman Choi Sin-gyu sold 11.99 percent of his shares to a Mattel affiliate, Mattel Marketing Holdings, for 13.9 billion won ($12.9 million), [...]
ATLANTA, July 10, 2014 (Korea Bizwire)–Building on a successful multi-year partnership that has helped thousands of young people learn, grow and play, Boys & Girls Clubs of America (BGCA) and Mattel (MAT) today announced a new toy and game donation program to provide children with greater access to play. Called “Share the Play,” the program [...]
EL SEGUNDO, Calif., April 2, 2014 (Korea Bizwire) – Mattel brings new style and attitude to active play with BOOMco.™, a ground-breaking innovation in blaster technology. Only BOOMco.™ uses Smart Stick™, a cutting-edge dart and target system that’s paired with amped-up blasters to bring kids the ultimate in high-energy play. Celebrating its global launch, product is [...]