SEOUL, Dec.24 (Korea Bizwire) – A survey has revealed that among advertisements published through various media such as TV, internet and mobile, consumers picked ‘mobile advertisements’ as the least liked type of ads. The Korea Broadcasting Advertising Corporation (KOBACO) announced the results of its ‘Media Consumer Research’ (MCR), which is conducted on a regular basis [...]
SEOUL, May 16 (Korea Bizwire) – In a strategic business move, Korea’s No. 1 web search engine has introduced a brand new image-oriented search ads platform, which the company said is well suited to the rising number of mobile users. Naver Corp., Korea’s biggest online portal, announced it has strengthened its mobile search ads, pushing [...]
NEW YORK, May 6 (Korea Bizwire) – Solve Media, the leader in Secure Media for online branding at scale, today unveiled its gestural advertising technology, enabling brands to capitalize on the interactive opportunity presented by touchscreen devices. Through gestural engagements, such as the double-tap, swipe, and drag-and-drop, it is now more efficient than ever for brands [...]