SEOUL, June 8 (Korea Bizwire) — The global mobile application market exceeded approximately US$500 billion last year, an industry tracker said Wednesday. According to a recent report from data.ai Inc., mobile advertising generated consumer spending of $336 billion last year, representing a 14 percent increase year on year and accounting for 66.8 percent of the [...]
SEOUL, Feb. 14 (Korea Bizwire) — South Korea’s advertising industry posted annual growth of about 4 percent in 2017, mainly on the strength of robust expansion of mobile advertising, a government report said Thursday. In contrast to the growth of the mobile advertising market, the volume of broadcast advertising shrank, the report, issued by the [...]
SUNNYVALE, Calif. & SAN FRANCISCO, July 21, 2014 (Korea Bizwire)–Yahoo! Inc. (YHOO) and Flurry, Inc. announced today that they have reached a definitive agreement for Yahoo to acquire Flurry. Yahoo is on a mission to re-imagine users’ daily habits, and mobile is at the center of everything we do. Our agreement to acquire Flurry [...]
NEW YORK, June 16, 2014 (Korea Bizwire)–Kiip, in conjunction with the IPG Media Lab, a division of IPG Mediabrands, today announced the results of the industry’s first comprehensive moments-based advertising effectiveness study. Chad Stoller, managing partner IPG Media Lab, and Brian Wong, Kiip CEO and co-founder, first unveiled at the Cannes Lions International Festival of [...]
SEOUL, May 16 (Korea Bizwire) – In a strategic business move, Korea’s No. 1 web search engine has introduced a brand new image-oriented search ads platform, which the company said is well suited to the rising number of mobile users. Naver Corp., Korea’s biggest online portal, announced it has strengthened its mobile search ads, pushing [...]
NEW YORK, May 6 (Korea Bizwire) – Solve Media, the leader in Secure Media for online branding at scale, today unveiled its gestural advertising technology, enabling brands to capitalize on the interactive opportunity presented by touchscreen devices. Through gestural engagements, such as the double-tap, swipe, and drag-and-drop, it is now more efficient than ever for brands [...]