mobile video Archives | Be Korea-savvy

Mobile Content Providers Turn to Idols for Marketing Push

SEOUL, May 22 (Korea Bizwire) — Smartphone content platforms are hiring popular idol stars to tout their wares, which experts say is a strategy that hinges on the fan base of popular stars aimed at expanding user numbers quickly. SK Broadband exclusively aired “EXO’s World Trip on a Ladder” yesterday via its mobile app Oksusu. [...]

New Study Reveals Video Advertising Insights From European Broadcasters; Highlights Continued Surge in Mobile Video Viewing

SANTA CLARA, CA, Mar. 24 (Korea Bizwire) – Ooyala, a Telstra subsidiary and the leading innovator in premium video publishing, analytics and monetization, today issued its Q4 2014 Global Video Index Report, revealing mobile and tablets now represent more than one third of all online viewing, and providing the first analysis of advertising data from [...]