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Soaring K-Pop Music Video Budgets Highlight Industry’s Ambitious Global Reach

Soaring K-Pop Music Video Budgets Highlight Industry’s Ambitious Global Reach

SEOUL, Mar. 11 (Korea Bizwire) – Jeon So-yeon, leader of the girl group (G)I-DLE, recently revealed on JTBC’s entertainment program “Knowing Bros” that the production cost of their new music video “Super Lady” amounted to a staggering 1.1 billion won, leaving both the hosts and her fellow members astounded.  An industry insider remarked that spending over [...]

‘Dynamite’ Tops 1.7 bln YouTube Views to Become Most-watched BTS MV

‘Dynamite’ Tops 1.7 bln YouTube Views to Become Most-watched BTS MV

SEOUL, June 6 (Korea Bizwire) — The music video of K-pop superband BTS’ 2020 megahit single “Dynamite” has topped 1.7 billion YouTube views, becoming the most-viewed music video by the boy group, its agency said Tuesday. The “Dynamite” music video surpassed the threshold on YouTube at 8:37 p.m. on Monday, becoming the first music video [...]

BTS’ Suga Unveils Music Video for ‘Amygdala,’ to Appear on U.S. TV Show

BTS’ Suga Unveils Music Video for ‘Amygdala,’ to Appear on U.S. TV Show

SEOUL, April 25 (Korea Bizwire) — Suga of K-pop juggernaut BTS released the music video for “Amygdala,” a track on his first official solo album, Tuesday, the group’s agency said. “Amygdala” is an almond-shaped part of the brain that is primarily involved in the processing of emotions and memories associated with fear. The rapper sings [...]

BTS, Coldplay Drop Space-themed Music Video for ‘My Universe’

BTS, Coldplay Drop Space-themed Music Video for ‘My Universe’

SEOUL, Sept. 30 (Korea Bizwire) — South Korean supergroup BTS and British rock band Coldplay dropped the official music video for “My Universe” on Thursday, six days after the collaboration single’s release. The premiere on Coldplay’s YouTube channel was watched by more than 950,000 people as an adjacent live chat was flooded with messages and [...]