MVNO Archives | Be Korea-savvy
Customized Smartphones Targeting Lower-Level Elementary Students Climb in Popularity

Customized Smartphones Targeting Lower-Level Elementary Students Climb in Popularity

SEOUL, March 19 (Korea Bizwire) — The strategy of targeting select age groups with customized smartphones is reaping rewards for wireless service providers. SK Telecom, the domestic market share leader in this category, revealed that it had sold more than 10,000 units of its “Cookiz Mini” smartphones specifically designed for lower-level elementary school students in [...]

Budget Mobile Carriers Struggling

Budget Mobile Carriers Struggling

SEOUL, Nov. 15 (Korea Bizwire) – South Korean mobile virtual network operators (MVNO) are struggling to survive amid growing competition, with Homeplus set to pull out of the industry later this month. There are fears that Homeplus’s announcement that it was withdrawing its MVNO service Plus Mobile from next month will cause a chain reaction in [...]

SK Telecom Stalling on Gov’t Plans to Lower Phone Bills

SK Telecom Stalling on Gov’t Plans to Lower Phone Bills

SEOUL, Nov. 9 (Korea Bizwire) – The South Korean government and the nation’s leading telecom company, SK Telecom, are having trouble seeing eye-to-eye on the mandate to reduce the cost of phone bills. On November 8, the two sides concluded negotiations over wholesale prices of mobile virtual network operators (MVNO) – low-cost mobile service providers. [...]

Budget Mobile Networks Continue To Suffer Despite Record Subscriber Numbers

Budget Mobile Networks Continue To Suffer Despite Record Subscriber Numbers

SEOUL, April 19 (Korea Bizwire) – Budget telecommunications networks continue to report losses nearly six years after they first appeared following an agreement with major mobile network operators in the South Korean market, despite a growing number of customers. According to the Ministry of Science, ICT and Future Planning (MSIF), the so-called budget telecommunications networks, widely known [...]

Middle-Aged, Elderly People Prefer Handsets from Budget Mobile Carriers: Data

Middle-Aged, Elderly People Prefer Handsets from Budget Mobile Carriers: Data

SEOUL, March 31 (Korea Bizwire) – Those aged over 40 are the primary clients for handsets provided by low-cost mobile carriers, industry data showed Friday.  The budget mobile carriers called “thrift phone operators” refer to mobile virtual network operators (MVNOs) that rent networks from the country’s three carriers: SK Telecom Co., KT Corp. and LG [...]

MVNOs Struggle for Existence as Subscriber Numbers Near 7 million

MVNOs Struggle for Existence as Subscriber Numbers Near 7 million

SEOUL, Feb. 13 (Korea Bizwire) – The number of MVNO subscribers is about to exceed seven million, a sign of market maturation over the past six years. However, due to sluggish growth that began two years ago, businesses are desperately struggling for existence. MVNOs are putting significant efforts into finding a way out by diversifying their [...]

Sales of Budget Phones Soar

Sales of Budget Phones Soar

SEOUL, Apr. 29 (Korea Bizwire) – The number of altteul (meaning thrifty in Korean) phone users has increased fourfold in the past year, owed to aggressive marketing campaigns and expanded rate plan options. Korea Post (KP) revealed on April 28 that it totaled 197,733 subscribers in Q1, a 404 percent increase from 39,201 in Q1 [...]

LINE of Naver to Roll out MVNO Service in Japan

LINE of Naver to Roll out MVNO Service in Japan

SEOUL, March 24 (Korea Bizwire) – The number of LINE messenger users operated by the Japanese arm of South Korea’s top portal provider Naver Corp. has surpassed the 1 billion mark five years after its launch in 2011, the company said Thursday. The number of monthly active users, or MAU, of the social networking mobile application stood at 215 million globally as of [...]

Discount Phone Service Subscribers to Reach 5 Million in Korea

Discount Phone Service Subscribers to Reach 5 Million in Korea

SEOUL, Apr. 13 (Korea Bizwire) — The total number of subscribers to MVNO discount phone services in Korea is expected to surpass 5 million in this month. According to industry representatives on April 12, the number of subscribers reached 4.85 million in February, giving MVNO services an 8 percent share among the total mobile service subscribers. [...]

GS25 Sells 14,000 MVNO Phones from May 1 to June 25 at Its Stores

GS25 Sells 14,000 MVNO Phones from May 1 to June 25 at Its Stores

SEOUL, June 27 (Korea Bizwire) – GS25, Korea’s major convenience store franchiser, is enjoying a sharp increase in the sales of MVNO (mobile virtual network operator) phones at its stores nationwide. Mobile virtual network operators obtain bulk access to network services at wholesale rates and set retail prices accordingly. That’s how MVNO service providers typically charge lower rates [...]