Myeong-dong Archives | Be Korea-savvy
Major Street Festival Aims to Turn Seoul’s Myeong-dong Into a ‘Pop-Up Store’

Major Street Festival Aims to Turn Seoul’s Myeong-dong Into a ‘Pop-Up Store’

SEOUL, Apr. 26 (Korea Bizwire) – A lively street festival transforming the popular Myeong-dong district of Seoul into an open-air “pop-up store” kicks off on April 26, aiming to attract visitors with vibrant displays, performances and collaborative efforts between businesses and the local government. The “Seoul Festa 2024 Myeong-dong Festival” runs through May 6 in the [...]

Myeong-dong Nature Republic Store Most Expensive Property in South Korea

Myeong-dong Nature Republic Store Most Expensive Property in South Korea

SEOUL, Feb. 13 (Korea Bizwire) – Cosmetic chain Nature Republic’s flagship store in Myeong-dong has been named the most expensive commercial property in South Korea for the 15th consecutive year, new government data has revealed. According to data released by the Ministry of Land, Infrastructure and Transport on Monday, properties in Myeong-dong dominated the top [...]

Seoul’s Biggest Shopping District Struggles to Survive, but Most Koreans Don’t Care

Seoul’s Biggest Shopping District Struggles to Survive, but Most Koreans Don’t Care

SEOUL, Sept. 1 (Korea Bizwire) — Hit by the absence of Chinese tourists over South Korea’s deployment of a politically charged THAAD missile defense system, the future of Seoul’s iconic Myeongdong neighborhood is now shrouded in uncertainty. Reports of the economic damage caused by the lack of Chinese tourists on Myeongdong, a busy shopping district [...]

Tourists in Korea: Westerners Visit Historic Sites, Asians Shop

Tourists in Korea: Westerners Visit Historic Sites, Asians Shop

SEOUL, April 24 (Korea Bizwire) – Tourists prefer different attractions in South Korea depending on where they are from, with those from Asian countries favoring shopping districts like Myeong-dong, while westerners typically prefer historic sites like Gyeongbokgung Palace, a recent report from the Ministry of Culture, Sports and Tourism (MCST) revealed. According to the report released [...]

Line Friends Pop-Up Store Opens Up in Jamsil after Successful Myeong-dong Store

Line Friends Pop-Up Store Opens Up in Jamsil after Successful Myeong-dong Store

SEOUL, Aug. 20 (Korea Bizwire) — Line, NHN Group‘s global messenger application company, announced that it opened a “Line Pop-up Store” in Lotte Department Store’s Jamsil branch and will keep the store open until September 10. The store will offer various living goods including mugs and T-shirts designed with Line characters. The products not only include [...]

Down-aging Marketing, the Secret Recipe for Success

Down-aging Marketing, the Secret Recipe for Success

SEOUL, Korea, April 3 (Korea Bizwire) – A 33 year-old woman surnamed Kim buys beauty products from a road shop in Myeong-dong. One year ago, when she first visited this store, it took a lot of courage because the brand in particular was known to target women in their 20s. However, upon taking a step [...]