MZ generation Archives | Be Korea-savvy
Home Appliance Makers Compete over MZ Generation

Home Appliance Makers Compete over MZ Generation

SEOUL, Sept. 23 (Korea Bizwire) — Home appliance manufacturers are diversifying their marketing strategies to win the hearts of the new and upcoming MZ generation, born between the 1980s and 2000s. Samsung Electronics Co. appeared on Naver Live Commerce to release and sell the new multifunctional cooking appliance BESPOKE Qooker while its rival LG Electronics [...]

MZ Generation Employees Play a Bigger Role Trend-Sensitive Retail Industry

MZ Generation Employees Play a Bigger Role Trend-Sensitive Retail Industry

SEOUL, Sept. 15 (Korea Bizwire) — MZ generation employees are increasingly taking on important roles in the retail industry, which is highly sensitive to fast-changing trends. Hyundai Department Store Co., a major department store chain, decided to make an equity investment of 3 billion won (US$2.55 million) in local startup Nice Weather last month. This [...]

Buycotts as ‘Good Influence’ Gain Traction in S. Korea

Buycotts as ‘Good Influence’ Gain Traction in S. Korea

SEOUL, Sept. 7 (Korea Bizwire) — Jincheon, a county of some 85,000 residents, about 90 kilometers southeast of Seoul, received an unexpected windfall late last month following media reports that it will provide temporary accommodation to 390 Afghan evacuees brought in from Kabul. In support of the county’s decision to embrace the foreigners, people flocked [...]

Competition Heats Up over ‘My-nique’ Products to Appeal to MZ Generation

Competition Heats Up over ‘My-nique’ Products to Appeal to MZ Generation

SEOUL, Aug. 23 (Korea Bizwire) — So-called ‘my-nique’ products that emphasize the diversity of personal taste and originality are rising as a new marketing strategy for companies targeting the “MZ generation,” a Korean term referring to millennials and Generation Z. The food and beverage industry has recently come up with limited edition items to attract [...]

‘MZ Generation’ Accounts for 35.5 pct of Seoul’s Population

‘MZ Generation’ Accounts for 35.5 pct of Seoul’s Population

SEOUL, Aug. 4 (Korea Bizwire) — The “MZ generation,” a Korean term referring to millennials and Generation Z, accounted for 35.5 percent of Seoul’s population last year, the city government said Wednesday. The cohort of people born between 1980 and 1994 (millennials) and between 1995 and 2004 (Generation Z) numbered 3.43 million, the largest of [...]

MZ Generation Drives Introduction of ‘4 Units, 2 Shifts’ Policy at Conglomerates

MZ Generation Drives Introduction of ‘4 Units, 2 Shifts’ Policy at Conglomerates

SEOUL, July 26 (Korea Bizwire) — Businesses are discussing transition in the working patterns at manufacturing plants as South Korean conglomerates are introducing a ‘four units, two shifts’ policy. This policy involves two units working 12 hours a day while the other two units rest. South Korea’s leading steelmaker POSCO introduced the policy for the [...]

Veganism Spreads Across MZ Generation to Uphold Ethics and Environment

Veganism Spreads Across MZ Generation to Uphold Ethics and Environment

SEOUL, June 28 (Korea Bizwire) – Veganism, encompassing vegan food, cosmetics, fashion, and others, is gaining popularity among the MZ generation. Vegan enthusiasts take photos of their vegan lifestyle and post them on social media to share with others, as part of their efforts to promote veganism across the meat-eating population. “I was glad to [...]