SEOUL, Aug. 27 (Korea Bizwire) – In South Korea, a new fashion trend is taking hold among the MZ generation (those born between the early 1980s and early 2000s) who value individuality. This trend, known as “kkumi”, involves personalizing various fashion items, from shoes (“shin-kkumi”) to T-shirts (“ti-kkumi”) and bags (“baek-kkumi”). On August 24, Eland World’s [...]
SEOUL, Mar. 12 (Korea Bizwire) – South Korea’s MZ generation, encompassing individuals aged 14 to 40, is reportedly more invested in environmental and climate change issues compared to older age groups. However, a recent study by Statistics Korea suggests that their efforts to reduce environmental pollution fall short compared to the actions of those aged 56 [...]
SEOUL, Feb. 11 (Korea Bizwire) –In response to a noticeable disinterest in public sector jobs among younger South Koreans, commonly referred to as the MZ generation, the Seoul Metropolitan Government has unveiled plans to enhance welfare benefits to prevent early-career civil servant turnover and attract talented individuals. The initiative aims to create an environment where [...]
SEOUL, Oct. 18 (Korea Bizwire) – Kiturami, a renowned water heater brand, is ramping up its marketing efforts with a focus on two keywords: ‘character’ and ‘keyring,’ both of which have gained immense popularity among members of the MZ generation, which is commonly used in South Korea to refer to Millennials and Generation Z. On Monday, Kiturami [...]
SEOUL, Oct. 13 (Korea Bizwire) – Flip phones and feature phones (mobile phones without smartphone functions), characterized by small screens and physical buttons are emerging as trendy ‘hip’ items for the MZ generation, a term widely used in South Korea to encompass millennials and Generation Z. Until now, flip phones and feature phones were often referred to [...]
SEOUL, March 28 (Korea Bizwire) — Members of the MZ generation, who are often portrayed in the media as possessing picky, individualistic tendencies, actually display considerable diversity and deviate from such inclinations, a study indicated Monday. The “MZ generation” refers to a pairing of two groups — millennials born between the early 1980s and the [...]
SEOUL, Nov. 22 (Korea Bizwire) — The deepening economic slowdown is attributed to the shrinking consumption of the “MZ generation,” a Korean term referring to those aged between late 10s and 30s, on hobby and leisure activities following the 2008-09 global financial crisis, a central bank report said Monday. The Bank of Korea said in [...]
SEOUL, June 3 (Korea Bizwire) — An increasing number of the “MZ generation,” a Korean term referring to those aged between late 10s and 30s, are opening up about depression and other personal difficulties on YouTube. YouTubers have typically been depicting themselves as happy, diligent characters. Some show off their wealth by introducing luxury clothes [...]
SEOUL, May 19 (Korea Bizwire) — The “MZ generation,” a Korean term referring to those aged between late 10s and 30s, prioritizes work-life balance when applying for jobs, a major South Korean business lobby said. The Korea Enterprises Federation conducted a survey of 1,000 people born between 1983 and 2003, 66.5 percent of whom said [...]
SEOUL, April 4 (Korea Bizwire) — More than 60 percent of those in the “MZ generation,” a Korean term referring to those aged between late 10s and 30s, have a preference towards products from companies that focus on environmental, social and corporate governance (ESG) management even if they are more expensive, a survey showed Sunday. [...]