SEOUL, Jul. 5 (Korea Bizwire) — Samsung Electronics Co. said Wednesday the company was named Asia’s most popular brand for the sixth consecutive year backed by its successful launch of the Galaxy S8 smartphones. Citing the report released by Campaign Asia-Pacific and Nielsen, the South Korean tech giant said the company was the No. 1 [...]
SEOUL, May 26 (Korea Bizwire) – South Korean salaried workers spend nearly 70 percent of their monthly income on average, according to a new report from Nielsen Korea. The newly published Nielsen report, which was conducted with the participation of 1,000 individuals aged between 19 and 70 last month, revealed South Koreans spend on average 67 [...]
SEOUL, Dec. 21 (Korea Bizwire) – The recent Global Premiumization Survey by marketing research firm Nielsen revealed that when it comes to products that Koreans are willing to pay more for to obtain premium versions of, “clothing and shoes” (30 percent) were the most popular. “Cosmetics” (28 percent), “personal electronics” such as smartphones and tablets [...]
SEOUL, Nov. 7 (Korea Bizwire) – Consumer confidence in South Korea fell in the third quarter, a survey conducted by Nielsen showed on November 6. According to the survey results, South Korean consumers were quite pessimistic. Their consumer confidence stood at 57th among 60 countries around the world, declining by one point to 52 compared with [...]