SEOUL, Oct. 29 (Korea Bizwire) – Nike has unveiled its second “Playground for All” in Seoul’s Gangnam district, partnering with the Green Umbrella Children’s Foundation and local authorities, the company announced on October 28. The initiative, which follows the first playground opened last year in Seoul’s Geumcheon district, aims to create an inclusive community space where [...]
SEOUL, Sept. 20 (Korea Bizwire) – Nike Korea added new terms and conditions to prevent its footwear from being purchased simply for the purpose of reselling and decided to strengthen restrictions on individuals who disrupt the reselling market. In its newly disclosed terms and conditions, the South Korean unit of Nike, Inc. added a new [...]
SEOUL, Sept. 3 (Korea Bizwire) — The first supply of the “Kakao Friends Joyride Limited Collection,” which was jointly showcased by character brand Kakao Friends and sports brand Nike Korea, sold out over the weekend. Kakao IX Corp. made an announcement on Monday that its running dolls, black phone cases, dry-fit T-shirts and airpod cases [...]
SEOUL, May 12 (Korea Bizwire) – A new fashion trend called athleisure is popular among Koreans these days, and the scope of its acceptance is rapidly expanding into children’s clothing as well. Hansae Dreams, a children’s clothing company, has expanded PlayKids Pro, a children’s sportswear multi-shop that first opened in July 2015, to 31 branches. The [...]
SEOUL, May 24 (Korea Bizwire) – Despite the overall slump in private consumption, South Korea’s golfware market is expected to post solid growth this year as more younger people enjoy the sport, industry sources predicted Sunday. According to the Korea Leisure Industry Institute and golf-related clothing makers, the country’s golfware market will likely grow 7.14 [...]
SEOUL, March 20 (Korea Bizwire) — Nike is to hold an exhibition, House of Air Max, at art gallery ‘Fifty Fifty’ in Garosu-gil from March 21 to 26. The exhibition will feature 120 pairs of rare vintage Air Max shoes, the reconstructed atelier of Nike’s legendary shoe designer Tinker Hatfield, and art pieces designed to show the history [...]
SEOUL, July 3 (Korea Bizwire) – TV commercials with a running time of over 30 seconds that break from the conventional idea that the TV commercial film is “art of 15 seconds,” are growing in numbers in the television advertising market. According to AGB Nielson, a media research firm, on July 1, TV commercials that [...]
BEAVERTON, Ore., April 10, 2014 (Korea Bizwire) – Today marks a pivotal moment in the expansion of the Nike+ ecosystem with the launch of Nike+ Fuel Lab in San Francisco. The Nike+ Fuel Lab opening asserts the company’s place at the center of the evolving digital landscape for athletes worldwide. The Nike+ Fuel Lab builds on [...]
SEOUL, South Korea, Sept 04 (Korea Bizwire) – Recently Korean consumers have been complaining that shoes from popular sneaker brands such as Nike, Adidas, and New Balance are unwashable. Consumers are having to wear dirty sneakers or throw them away despite the fact that sweat and dirt are unavoidable with sneakers because not only are a lot [...]