nike Archives | Be Korea-savvy
New Athleisure Trend Targets Children’s Clothing

New Athleisure Trend Targets Children’s Clothing

SEOUL, May 12 (Korea Bizwire) – A new fashion trend called athleisure is popular among Koreans these days, and the scope of its acceptance is rapidly expanding into children’s clothing as well. Hansae Dreams, a children’s clothing company, has expanded PlayKids Pro, a children’s sportswear multi-shop that first opened in July 2015, to 31 branches. The [...]

Korea’s Golfware Market Expected to Post Solid Growth amid Weak Consumption

Korea’s Golfware Market Expected to Post Solid Growth amid Weak Consumption

SEOUL, May 24 (Korea Bizwire) – Despite the overall slump in private consumption, South Korea’s golfware market is expected to post solid growth this year as more younger people enjoy the sport, industry sources predicted Sunday. According to the Korea Leisure Industry Institute and golf-related clothing makers, the country’s golfware market will likely grow 7.14 [...]

“Movie-like Commercials” with Longer Running Time to Be Seen More on TV

“Movie-like Commercials” with Longer Running Time to Be Seen More on TV

SEOUL, July 3 (Korea Bizwire) – TV commercials with a running time of over 30 seconds that break from the conventional idea that the TV commercial film is “art of 15 seconds,” are growing in numbers in the television advertising market. According to AGB Nielson, a media research firm, on July 1, TV commercials that [...]

Nike+ Fuel Lab to Bring Added Value to the Nike+ Community of 28 Million across the Globe

Nike+ Fuel Lab to Bring Added Value to the Nike+ Community of 28 Million across the Globe

BEAVERTON, Ore., April 10, 2014 (Korea Bizwire) – Today marks a pivotal moment in the expansion of the Nike+ ecosystem  with the launch of Nike+ Fuel Lab in San Francisco. The Nike+ Fuel Lab  opening asserts the company’s place at the center of the evolving  digital landscape for athletes worldwide. The Nike+ Fuel Lab builds on [...]

High-end Sneakers Unwashable, Korean Consumers Complaint

High-end Sneakers Unwashable, Korean Consumers Complaint

SEOUL, South Korea, Sept 04 (Korea Bizwire) – Recently Korean consumers have been complaining that shoes from popular sneaker brands such as Nike, Adidas, and New Balance are unwashable. Consumers are having to wear dirty sneakers or throw them away despite the fact that sweat and dirt are unavoidable with sneakers because not only are a lot [...]