SEOUL, April 3 (Korea Bizwire) — Amid the COVID-19 outbreak, marketing focusing on classics, or touching upon nostalgia in movies and literature is drawing attention. South Korean multiplex cinema chains are screening past blockbusters and classics, and these offerings have been well received by consumers so far. On CJ CGV’s reservation site on April 1, “Days [...]
SEOUL, Nov. 13 (Korea Bizwire) — The origin of today’s globally acclaimed K-pop’s allure unquestionably dates back to the late 1990s, when the music scene witnessed the birth of the first batch of K-pop stars and their enthusiastic fans. First-generation bands like H.O.T., Sechs Kies, S.E.S. or Fin.K.L who laid the foundation for today’s K-pop [...]
SEOUL, Nov. 4 (Korea Bizwire) — Local companies are touching upon consumer sentiment by revisiting past hits that helped propel them to greatness. BEANPOLE, a contemporary fashion brand that was launched in 1989 by Samsung C&T Corp., a construction and fashion unit of Samsung Group, drew attention in July for a promotion that invited customers [...]
SEOUL, May 4 (Korea Bizwire) – Even before the term “K-pop” entered the global pop culture lexicon in the mid 2000s, South Korea did have a big and vibrant pop music scene. During the ’80s and ’90s, Korean pop music — then, and still, commonly referred to as “gayo” at home — was influenced heavily [...]
SEOUL, Jan. 6 (Korea Bizwire) – When times are hard, people look back and start immersing themselves in nostalgia, because reality simply doesn’t feel good enough. The recent comebacks of first generation K-pop idols amidst the worst economic downturn that Korea has suffered since the 2008 financial crisis are offering a trip down memory lane, [...]
SEOUL, Aug. 26 (Korea Bizwire) – If you’re desperate for some teenage nostalgia, here’s the perfect solution for this weekend. The Seoul Metropolitan Government has arranged a three-day roller skating rink with pop music from the past (1970s to 1990s) at Citizens Hall, offering visiting adults a trip down memory lane and providing children with [...]
SEOUL, Dec.30 (Korea Bizwire) – The most noticeable trend in the fashion apparel industry was the increase in consumers who value the experience accrued as an important part of fashion, of Internet of Things (IoT), and of character items pertaining to their historical nostalgia. According to the ‘2015 Fashion Issues and 2016 Fashion Trend Prospect’ [...]
SEOUL, Nov.23 (Korea Bizwire) – With a drama based on the 1980s becoming increasingly popular, nostalgic items are gaining recognition among people born in the early 1970s who lived the era (those in their mid 40s). According to online shopping mall GMarket (www.gmarket.co.kr), ever since tvN’s new show ‘Answer 1988’ was first aired, sales of [...]