O2O Archives | Be Korea-savvy
Online-to-offline Market Growing Larger Every Day

Online-to-offline Market Growing Larger Every Day

SEOUL, Feb. 5 (Korea Bizwire) — The volume of transactions made through online-to-offline (O2O) services increased last year from the year prior, a recent report showed. O2O refers to services that allow users to order food, call a taxi or rental car, and book accommodations and leisure anytime, anywhere through mobile phone applications. According to [...]

Ministry of SMEs and Startups to Support O2O Services

Ministry of SMEs and Startups to Support O2O Services

SEOUL, Mar. 8 (Korea Bizwire) — The South Korean Ministry of SMEs and Startups plans to overhaul regulations on six agendas including shared kitchens, to stimulate online-to-offline (O2O) services. The O2O market, despite its potential to provide new startup opportunities, has been subject to various concerns that relevant legislation and conflict with similar businesses will [...]

Platform Industry Workers in S. Korea Stand Up for Labor Rights

Platform Industry Workers in S. Korea Stand Up for Labor Rights

SEOUL, Jan. 31 (Korea Bizwire) — As On Demand and Online to Offline service platforms are increasingly replacing taxi, delivery, chauffeur, and other services, many are starting to call on the need to treat On Demand and online-to-offline (O2O) service workers as laborers, instead of private businesses. However, due to the outdated legislative tradition that [...]

Most Websites, O2O Apps Vulnerable to Security Breaches: Data

Most Websites, O2O Apps Vulnerable to Security Breaches: Data

SEOUL, Sept. 20 (Korea Bizwire) — Most websites that collect personal data, online-to-offline (O2O) apps, and Internet of Things (IoT) gadgets are vulnerable to security breaches, data showed Thursday. According to the data by the Korea Internet & Security Agency (KISA) and submitted to the National Assembly, 97 percent of the 13 websites, 19 O2Os [...]

Emart to Push Forward with Online-to-Offline Service

Emart to Push Forward with Online-to-Offline Service

SEOUL, May 25 (Korea Bizwire) – In an effort to adapt to mobile shopping trends, Emart revealed Monday that it will start offering O2O (online-to-offline) services on May 26. The retailer will offer mobile product information, scan-delivery service, and a pilot operation of location-based service at its Seongsu branch. Emart’s mobile product information allows customers to [...]

New Mobile Apps Help with Housework

New Mobile Apps Help with Housework

SEOUL, May 2 (Korea Bizwire) — As the number of working couples and single-person households increases, new mobile applications that offer help with housework are on the rise. It’s a new form of Online-To-Offline (O2O) commerce followed by existing mobile applications for delivery, transportation, and real estate businesses. Two dozen applications, such as Miso (Smile) [...]

Naver and Kakao Clash with Similar Services but Different Strategies

Naver and Kakao Clash with Similar Services but Different Strategies

SEOUL, April 11 (Korea Bizwire) – Korean internet giants Naver and Kakao are battling to take the lead in O2O (online to offline) businesses. Due to a limited number of different kinds of business opportunities to tackle in the IT industry, the projects laid out by the two companies are often in conflict. However, since the two [...]

O2O and Fintech Increasingly Familiar to Koreans

O2O and Fintech Increasingly Familiar to Koreans

SEOUL, Feb.1 (Korea Bizwire) – Data indicates that half of all Korean internet users plan to use O2O (Online to Offline) services related to everyday life, such as food delivery and booking accommodation services, as well as fintech services including simple payments and money transfers. On the other hand, users seem skeptical about using O2O [...]