olympic Archives | Be Korea-savvy
Companies Aim to Boost Sales via Olympics Marketing

Companies Aim to Boost Sales via Olympics Marketing

SEOUL, Dec. 6 (Korea Bizwire) — Companies in South Korea are stepping up efforts to promote consumption through the upcoming PyeongChang 2018 Winter Games, with the quadrennial event just two months away, industry sources said Wednesday. Corporate sponsors of the Winter Games, which can officially use the images or phrases related to the Olympics, are [...]

S. Korea Strives to Make PyeongChang Attractive Tourist City for Olympics

S. Korea Strives to Make PyeongChang Attractive Tourist City for Olympics

PYEONGCHANG, Sept. 19 (Korea Bizwire) — When former International Olympic Committee (IOC) President Jacques Rogge announced PyeongChang as the host city of the 2018 Winter Olympics six years ago, the small alpine county was an unfamiliar name to almost all people living outside of South Korea. Though already famous in the country for the outstanding [...]