SANTA CLARA, CA, Dec. 10 (Korea Bizwire) – Ooyala, a Telstra subsidiary and a leading innovator in premium video publishing, analytics and monetization, released its Q3 2015 Global Video Index, showing mobile video consumption in Europe hit 53 percent of all online video plays in the region, surpassing the global trend of 45 percent in [...]
SANTA CLARA, CA, Nov. 30 (Korea Bizwire) – Ooyala, a Telstra subsidiary and a leading innovator in premium video publishing, analytics and monetization, said today its board of directors has appointed Ramesh Srinivasan as chief executive officer, effective January 1, 2016. Srinivasan succeeds Jay Fulcher, who successfully led Ooyala through its first major phase as [...]
SANTA CLARA, CA, Nov. 23 (Korea Bizwire) – Ooyala, a Telstra subsidiary and a leading innovator in premium video publishing, analytics and monetization, has released an unbundled version of its award-winning Ooyala IQ video analytics product, which can now be used to measure content performance and audience engagement alongside other video players including those from [...]
NEW YORK, NY and SANTA CLARA, CA, Nov. 3 (Korea Bizwire) – Ooyala, a Telstra subsidiary and a leading innovator in premium video publishing, analytics and monetization, hired Scott Braley as its new general manager of programmatic advertising. Braley was formerly the senior vice president of demand at OpenX, and prior to that, the head [...]
SANTA CLARA, CA, Sept. 16 (Korea Bizwire) – Ooyala, a Telstra subsidiary and a leading innovator in premium video publishing, analytics and monetization, released its Q2 2015 Global Video Index, revealing 49 percent of all ad impressions for publishers were on mobile devices during the quarter, an 11 percent increase from Q1 2015. Further, the [...]
SANTA CLARA, CA and ZURICH, SWITZERLAND, Sept. 15 (Korea Bizwire) – Ooyala, a Telstra subsidiary and a leading innovator in premium video publishing, analytics and monetization, announces a strategic partnership with joiz, the creators of a groundbreaking community marketing and social TV platform, to provide third parties powerful video, interactive and analytics technologies. Additionally, Ooyala [...]
MADRID, SPAIN and SANTA CLARA, CA, Jul. 22 (Korea Bizwire) – Ooyala, a leading innovator in video publishing, analytics and monetization, today announced its trusted advertising technology is powering video monetization for one of Spain’s largest broadcasters, Atresmedia. With Atresmedia, Ooyala now provides ad-serving and programmatic TV services to more than 80 percent of Spain’s [...]
LONDON, UNITED KINGDOM and SANTA CLARA, CA, Jun. 30 (Korea Bizwire) – Ooyala, a leading video, analytics and advertising technology provider and independent subsidiary of telecommunications company Telstra, acquired Nativ, a provider of cloud-based media logistics and workflow software and services. Nativ’s modular suite of media production, post-production, delivery and syndication workflow software, called MioEverywhere, [...]
SANTA CLARA, CA, Jun. 25 (Korea Bizwire) – Ooyala, a Telstra subsidiary and a leading innovator in premium video publishing, analytics and monetization, released its Q1 2015 Global Video Index, revealing mobile devices made up 42 percent of all online viewing during the quarter. In particular, smartphones are driving the majority of mobile viewing growth, [...]
SANTA CLARA, CA, May 27 (Korea Bizwire) — Ooyala, a leading innovator in video publishing, analytics and monetization, today introduced a new feature in its video ad campaign management workflow that enables clients to book campaigns based on ad completion, in addition to traditional CPMs. In a move to better align the interests of video [...]