OTT Archives | Be Korea-savvy
Multiplex Cinemas Struggle to Survive Amid OTT Boom and Declining Audiences

Multiplex Cinemas Struggle to Survive Amid OTT Boom and Declining Audiences

SEOUL, Oct. 20 (Korea Bizwire) — South Korea’s once-vibrant multiplex cinema industry is facing an unprecedented contraction as leading chains shut down theaters across the country, squeezed by sluggish audience recovery and the unrelenting rise of online streaming platforms. Two symbolic closures have drawn attention in recent weeks: CGV Myeongdong Station Cine Library — a haven [...]

OTT Becomes the Norm in Korea as Monthly Active Users Surpass 20 Million

OTT Becomes the Norm in Korea as Monthly Active Users Surpass 20 Million

SEOUL, July 29 (Korea Bizwire) — South Korea’s over-the-top (OTT) streaming market has firmly established itself as a new standard in media consumption, with more than 20 million monthly active users (MAUs) now regularly engaging with major platforms. According to new data released Tuesday by WiseApp Retail, a market analysis firm tracking real-time app and payment [...]

Korea’s Pay TV Subscriber Exodus Accelerates as Viewers Flock to Streaming Services

Korea’s Pay TV Subscriber Exodus Accelerates as Viewers Flock to Streaming Services

SEOUL, May 31 (Korea Bizwire) — The accelerating shift from traditional pay TV to online streaming platforms is deepening South Korea’s cord-cutting trend, as the number of pay TV subscribers continued to decline in the second half of 2024. According to a report released Thursday by the Ministry of Science and ICT, the total number [...]

Streaming Industry Shifts to Collaboration as Market Matures

Streaming Industry Shifts to Collaboration as Market Matures

SEOUL, Feb. 3 (Korea Bizwire) — As the global streaming market enters a period of maturity, industry players are shifting their focus from fierce competition to strategic partnerships and content diversification. This evolving landscape is expected to provide subscribers with a wider array of choices while fostering cross-generational engagement through both short-form content and classic [...]

Surge in Streaming Service Fees Sparks Stress Among Subscribers in South Korea

Surge in Streaming Service Fees Sparks Stress Among Subscribers in South Korea

SEOUL, Dec. 14 (Korea Bizwire) – In South Korea, the rising trend of subscribing to multiple Over-The-Top (OTT) and online streaming services, such as Netflix, YouTube, Disney Plus, and Tving, is facing a new challenge: a series of price hikes that are increasing stress among subscribers.  Recently, Netflix, already under scrutiny for banning account sharing among [...]

Daily TV Dramas Fade as Weekly Scheduling Takes Over in the OTT Era

Daily TV Dramas Fade as Weekly Scheduling Takes Over in the OTT Era

SEOUL, Oct. 3 (Korea Bizwire) – TV dramas were once immensely popular, airing every day of the week in various formats, including Monday and Tuesday dramas, Wednesday-Thursday dramas, Friday-Saturday dramas and weekend dramas. Today, however, dramas airing on weekdays have become quite rare. Among mini-series dramas, Wednesday-Thursday dramas were the first to disappear from the TV [...]

Korean Streaming Services Eye Global Market to Improve Profits

Korean Streaming Services Eye Global Market to Improve Profits

SEOUL, Feb. 16 (Korea Bizwire) — Major Korean streaming services have experienced rapid growth in recent years but are now turning their eyes abroad amid mounting losses and tougher competition with foreign rivals in the crowded domestic market. Homegrown over-the-top (OTT) players, which were made out of alliances among major entertainment companies, broadcasters and telecom [...]

Disney+ Makes Big Bet on K-content for Growth in OTT Market

Disney+ Makes Big Bet on K-content for Growth in OTT Market

SEOUL, Dec. 2 (Korea Bizwire) — As Korean dramas and films enthrall a wider global audience, entertainment giant Disney now looks ready to ride the Korean Wave to expand its presence in the thriving streaming market. Following streaming leader Netflix’s international success of “Squid Game,” more viewers from across the globe are watching Korean series [...]

LambdaTest Launches Automation Testing for OTT Streaming Devices

LambdaTest Launches Automation Testing for OTT Streaming Devices

San Francisco, Nov. 11 (Korea Bizwire) – LambdaTest, a leading continuous quality testing cloud platform, today announced the launch of its cloud-based automation testing offering for OTT streaming devices. LambdaTest will offer Fire TV, Apple TV, and Roku TV as part of the offering. With advanced features like parallel testing, remote control management, Appium integration, localization testing, and [...]