OTT market Archives | Be Korea-savvy

Ad-Supported Streaming Plans Transform Korea’s OTT Market, Turning Platforms Into Major Advertising Players

SEOUL, Oct. 9 (Korea Bizwire) — South Korea’s streaming industry is rapidly embracing ad-supported subscription models, reshaping the country’s online video landscape and fueling a new surge in digital advertising. Once defined by ad-free viewing, online video platforms—or OTT (over-the-top) services—have increasingly adopted hybrid plans offering lower fees in exchange for ads. The trend began [...]

S. Korea’s OTT Market Eaten Away by Foreign Platforms

SEOUL, Aug. 5 (Korea Bizwire) — South Koreans spend more than 80 percent of their total mobile video usage time on foreign video platforms such as YouTube and Netflix. According to an analysis by Lee Hee-dae, a professor at Kwangwoon University, based on Nielsen Koreanclick’s survey, YouTube accounted for overwhelming 59.5 percent of total user [...]