SEOUL, Oct. 20 (Korea Bizwire) — South Korea’s retail industry is rapidly expanding its private brand (PB) business, pushing beyond food and household goods into clothing, new digital platforms, and even overseas markets, as companies from convenience stores to hypermarkets and e-commerce firms compete to strengthen profitability and brand identity. According to BGF Retail, operator [...]
SEOUL, Jan. 13 (Korea Bizwire) — With inflation picking up, the popularity of private-brand (PB) products developed in-house by large discount stores, convenience store chains and online malls is rising at a rapid pace. PB products, in general, minimize logistics and advertising costs, and are thereby usually cheaper than other products made by big-name companies. [...]
SEJONG, Aug. 16 (Korea Bizwire) – The increasing popularity of “PB Products” like E-mart’s “No Brand” goods is lining the pockets of retailers, but doing little to benefit manufacturers according to a report published by the Korea Development Institute (KDI). PB products (Private Brand) are a variety of consumer goods that are produced by manufacturers [...]