PB Archives | Be Korea-savvy

Retailers’ In-house Brand Products Gain Popularity as Inflation Rises

SEOUL, Jan. 13 (Korea Bizwire) — With inflation picking up, the popularity of private-brand (PB) products developed in-house by large discount stores, convenience store chains and online malls is rising at a rapid pace. PB products, in general, minimize logistics and advertising costs, and are thereby usually cheaper than other products made by big-name companies. [...]

“PB” Private Brand Products Create Profits for Retailers, but Manufacturers Excluded

SEJONG, Aug. 16 (Korea Bizwire) – The increasing popularity of “PB Products” like E-mart’s “No Brand” goods is lining the pockets of retailers, but doing little to benefit manufacturers according to a report published by the Korea Development Institute (KDI). PB products (Private Brand) are a variety of consumer goods that are produced by manufacturers [...]