Peng Liyuan Archives | Be Korea-savvy

Missha Ready to Hit the Ground Running in the Global Market

SEOUL, Sep. 5 (Korea Bizwire) – Able C&C, which owns cosmetic brands Missha and A’pieu, is riding high thanks to Peng Liyuan, the first lady in China. When Xi Jinping, the General Secretary of the Communist Party in China, and she visited Korea, she bought the “BB Cream,” a kind of blemish balm invented in [...]

“Peng Liyuan Effect” Doubles the Sales Number of Lotte Fitin

SEOUL, July 24 (Korea Bizwire) – Lotte Fitin, Korea’s one of the largest department stores located in the fashion town of Seoul, Dongdaemoon, is savoring the “Peng Liyuan effect” as the store’s sales skyrockets after a visit from China’s first lady early this month. Lotte Fitin announced on July 22 that since the surprise visit [...]