Pengsoo Archives | Be Korea-savvy
POSCO Builds Steel Home for Pengsoo

POSCO Builds Steel Home for Pengsoo

SEOUL, Dec. 17 (Korea Bizwire) — POSCO Co., South Korea’s largest steelmaker, has built a steel home for Pengsoo, an Educational Broadcasting System (EBS) character known to live in a prop room. It took approximately one month to build the home inside the lobby of EBS headquarters in Ilsan, Gyeonggi Province, using C-shaped steel to [...]

Pengsoo Effect Being Felt in Travel Industry

Pengsoo Effect Being Felt in Travel Industry

SEOUL, Dec. 3 (Korea Bizwire) — Pengsoo, an Educational Broadcasting System (EBS) penguin character who is receiving nationwide popularity, is even taking over the travel industry. According to a recent analysis of airline data by online travel agency Trip.com, search volume to Argentina’s Ushuaia from September to mid-November increased 227 percent year-on-year, since the popularity [...]

Food Industry Scrambles to Tap into Pengsoo’s Popularity

Food Industry Scrambles to Tap into Pengsoo’s Popularity

SEOUL, Nov. 20 (Korea Bizwire) — Pengsoo, a penguin character from the education broadcasting company EBS is being wooed by the food industry for marketing. Binggrae Co., a major dairy maker, recently met with EBS to discuss a potential marketing program with Pengsoo in the lead. Binggrae held a competition last month to select the [...]