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Pengsoo Effect Being Felt in Travel Industry

Pengsoo Effect Being Felt in Travel Industry

SEOUL, Dec. 3 (Korea Bizwire) — Pengsoo, an Educational Broadcasting System (EBS) penguin character who is receiving nationwide popularity, is even taking over the travel industry. According to a recent analysis of airline data by online travel agency Trip.com, search volume to Argentina’s Ushuaia from September to mid-November increased 227 percent year-on-year, since the popularity [...]

Food Industry Scrambles to Tap into Pengsoo’s Popularity

Food Industry Scrambles to Tap into Pengsoo’s Popularity

SEOUL, Nov. 20 (Korea Bizwire) — Pengsoo, a penguin character from the education broadcasting company EBS is being wooed by the food industry for marketing. Binggrae Co., a major dairy maker, recently met with EBS to discuss a potential marketing program with Pengsoo in the lead. Binggrae held a competition last month to select the [...]