penguin character Archives

Pengsoo, the Giant Penguin S. Korean Millennials Love

SEOUL, Nov. 29 (Korea Bizwire) — Pengsoo is South Korea’s newest rising star. Debuting in March with a 23-second “meokbang,” or eating show, clip of munching on meringue cookies, Pengsoo now boasts more than 1 million subscribers on YouTube. Pengsoo soared to stardom in less than a year, appearing on both terrestrial and cable TV [...]

Food Industry Scrambles to Tap into Pengsoo’s Popularity

SEOUL, Nov. 20 (Korea Bizwire) — Pengsoo, a penguin character from the education broadcasting company EBS is being wooed by the food industry for marketing. Binggrae Co., a major dairy maker, recently met with EBS to discuss a potential marketing program with Pengsoo in the lead. Binggrae held a competition last month to select the [...]