SEOUL, Feb. 12 (Korea Bizwire) — Stellantis Korea has pledged to strengthen Peugeot’s position in the South Korean market by introducing improved new models and hybrid technology, signaling a fresh start for the struggling brand. At a press conference held in Seoul’s Gangnam district on February 11, Stellantis Korea CEO Bang Sil stated, “We want [...]
SEOUL, Feb.25 (Korea Bizwire) – Collaboration between businesses that don’t seem to have much in common could be the key to boosting sales and renewing brand image. Previously, popular designers collaborated with fashion and cosmetics brands, and animated character businesses collaborated with stationary and toy companies. Recently, however, collaboration between brands that seem to [...]
SEOUL, Oct. 4 (Korea Bizwire) – “Environmental friendliness is changing the landscape of the whole automobile industry.” This is what Volkswagen AG chairman Martin Winterkorn said after visiting the Paris Motor Show 2014 on October 2. Being green has indeed become the most important yardstick by which newly developed cars are judged today. In trade shows, participating car [...]
SEOUL, July 9 (Korea Bizwire) — Peugeot, characterful automobile of French sensibilities, will meet chic but lovely webtoon character “Old Dog” a joint marketing activity to convey its friendly characteristics to customers. Hanbul Motors, Korea’s official importer of Peugeot automobiles, has initiated a “Peugeot x Old Dog” wall paper designing in partnership with the famous [...]
SEOUL, Korea, Feb 19 (Korea Bizwire) – As more people opt to buy imported cars over home-made ones, import car dealerships are opening up everywhere in the country from a narrow confines of Gangnam and other high-income neighborhoods in Seoul. According to data provided by the Korea Automobile Importers & Distributors Association on February 18, [...]