Philip Morris Archives | Be Korea-savvy
Philip Morris Launches New IQOS ILUMA Series in Korea as Market for E-cigarettes Grows

Philip Morris Launches New IQOS ILUMA Series in Korea as Market for E-cigarettes Grows

SEOUL, Oct. 25 (Korea Bizwire) — Cigarette maker Philip Morris International Inc. said Tuesday it will launch the new IQOS ILUMA e-cigarette heating device next month, as competition heats up in South Korea’s growing non-combustible tobacco market. The IQOS ILUMA is the latest heatable e-cigarette device from the U.S. tobacco maker in three years. The [...]

S. Korea Counters Philip Morris’ Info Disclosure Lawsuit

S. Korea Counters Philip Morris’ Info Disclosure Lawsuit

SEOUL, Nov. 26 (Korea Bizwire) — South Korea’s food and drug watchdog said Monday it has filed a response to Philip Morris Korea Inc.’s lawsuit over the disclosure of information on its research on harmful substances found in alternative tobacco products. The Ministry of Food and Drug Safety said it has selected a local law [...]

Philip Morris Files Suit Against Seoul Gov’t for Information Disclosure

Philip Morris Files Suit Against Seoul Gov’t for Information Disclosure

SEOUL, Oct. 1 (Korea Bizwire) — Philip Morris Korea Inc. said it filed a suit against the Seoul government on Monday, demanding the disclosure of detailed information on its recent announcement over research on harmful substances found in alternative tobacco products. In June, the Ministry of Food and Drug Safety said five cancer-causing substances were [...]

Philip Morris Says Heat-Not-Burn Device Can Reduce Health Risks

Philip Morris Says Heat-Not-Burn Device Can Reduce Health Risks

SEOUL, Jun. 18 (Korea Bizwire) — Philip Morris Korea Inc. said Monday that switching to its heat-not-burn device, IQOS, reduces health risks compared with continued smoking, citing its six-month clinical study amid controversy over harmful substances from the smoke-free product. According to its study, eight measures of biological response improved in those who switched to [...]

Preorders for Latest HNB E-Cig “Lil” Hit 10,000 in 2 Days

Preorders for Latest HNB E-Cig “Lil” Hit 10,000 in 2 Days

SEOUL, Nov. 15 (Korea Bizwire) – KT&G has exhausted its 10,000-unit supply of its HNB e-cigarette “Lil” within two days, according to the South Korean tobacco firm. Sold at GS25 convenience stores throughout the Seoul area, the pre-orders began on November 13 and ended around 5 p.m. the following day. Buyers can pick up their [...]

Philip Morris Claims IQOS Safer Alternative to Cigarettes

Philip Morris Claims IQOS Safer Alternative to Cigarettes

SEOUL, Nov. 14 (Korea Bizwire) – HNB (heat-not-burn) E-cigarette IQOS is much safer for smokers than a traditional cigarette, says Philip Morris International, and the company has the words of a medical expert to back up its assertion.  On November 14 at the Four Seasons Hotel in Seoul, Philip Morris Korea hosted a round table [...]

Will Philip Morris’ New E-Cig Put a Damper on South Korea’s Anti-Smoking Efforts?

Will Philip Morris’ New E-Cig Put a Damper on South Korea’s Anti-Smoking Efforts?

SEOUL, May 18 (Korea Bizwire) – On Wednesday, Philip Morris announced that it would begin selling its new e-cigarette iQOS in June, which is allegedly relatively harmless compared to typical cigarettes because it “heats” the tobacco leaves inserted into the device instead of “burning” them.  The announcement immediately posed a new concern for South Korea’s [...]

NTS Probing Foreign Tobacco Firms’ Suspected Tax Dodging

NTS Probing Foreign Tobacco Firms’ Suspected Tax Dodging

SEOUL, Aug. 30 (Korea Bizwire) – South Korean tax authorities are investigating foreign tobacco companies over suspicions that they evaded taxes on huge profits from a tobacco price hike last year, industry sources said Tuesday.  Citing the need to discourage smoking, South Korea marked up taxes levied on cigarettes by 2,000 won (US$1.79) in January [...]

Questionable Patriotism: Dokdo Soldiers Smoking Japanese Cigarettes?

Questionable Patriotism: Dokdo Soldiers Smoking Japanese Cigarettes?

SEOUL, April 14 (Korea Bizwire) – After a rule change from the Korean army that opened cigarette sales on military bases to foreign companies, both the domestic tobacco industry and tobacco farms are up in arms. A total of 20 different types of cigarettes are supplied to the army PX. The armed forces welfare group evaluates the [...]