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Online Malls, Brands Open Physical Stores Targeting the MZ Generation

Online Malls, Brands Open Physical Stores Targeting the MZ Generation

SEOUL, Oct. 21 (Korea Bizwire) — An increasing number of online shopping malls and online exclusive brands that have enjoyed robust growth in the COVID-19 era are opening physical stores in recent days as part of their new marketing initiatives targeting the members of the “MZ generation,” a Korean term referring to millennials and Generation [...]