ROME, Jan. 29, 2024 (Korea Bizwire) – Pirelli kicks off 2024 by outfitting the extreme adventures of two iconic Porsches, using Scorpion All Terrain Plus tyres for the Porsche 911 Dakar in the African desert and studded Stella Bianca tyres for the Porsche 550 Spyder on the icy track of Zell Am See. This marks [...]
MILAN, Italy, Oct. 30, 2023 (Korea Bizwire) – From the first Biturbo, launched in 1982 with the Cinturato P7, to the all-electric GranTurismo Folgore fitted with P Zero Elect tyres, Pirelli’s tyres have been a part of Maserati GTs. These vehicles, known for their sportiness and comfort for both long journeys and daily use, have [...]
MILAN, Italy, March 13 (Korea Bizwire) — Financial statements that can be leafed through like art books. Since 2010, Pirelli’s annual report has changed guise, becoming a publication enriched by the contribution of personalities from the world of art and culture from all over the world. A brand storytelling project that, for the past 11 [...]
MILAN, Italy, Feb. 15 (Korea Bizwire) — The right tyre makes all the difference. Veteran driver Walter Röhrl, who in his rallying career has won on the most diverse tracks, from mud to asphalt, from gravel to snow, knows this well. And now for his Porsche 911 Dakar he can count on tyres that are [...]