plogging Archives | Be Korea-savvy
Businesses Turn to ‘Plogging’ for Better Marketing

Businesses Turn to ‘Plogging’ for Better Marketing

SEOUL, Oct. 7 (Korea Bizwire) — An increasing number of business marketers are using ‘plogging,’ the act of picking up trash while jogging, to polish company reputations as responsible participants in environmental, social and governance (ESG) management. South Korea’s top cosmetics maker Amorepacific Corp.’s eco-friendly brand Innisfree recently joined hands with marine waste collectors on [...]

Chuncheon to Host Plogging Program on Saturday

Chuncheon to Host Plogging Program on Saturday

CHUNCHEON, July 15 (Korea Bizwire) — Chuncheon city’s With Eco, a plogging program where participants pick up trash as they jog, begins this Saturday. Plogging combines the terms ‘plocka upp’, a Swedish expression for picking up grains, and ‘jogging’. The program first began in Sweden in 2016, spreading worldwide as a meaningful event that can [...]