plogging Archives | Be Korea-savvy
Businesses Turn to ‘Plogging’ for Better Marketing

Businesses Turn to ‘Plogging’ for Better Marketing

SEOUL, Oct. 7 (Korea Bizwire) — An increasing number of business marketers are using ‘plogging,’ the act of picking up trash while jogging, to polish company reputations as responsible participants in environmental, social and governance (ESG) management. South Korea’s top cosmetics maker Amorepacific Corp.’s eco-friendly brand Innisfree recently joined hands with marine waste collectors on [...]